How Kohl's lost its way — Live Feedhttps://www.live-feeds.com/feed/how-kohl-s-lost-its-wayContinuously updated, source-cited coverage. Kohl's Attempts Recovery After Loss of Market Relevancehttps://www.live-feeds.com/feed/how-kohl-s-lost-its-wayhttps://www.live-feeds.com/feed/how-kohl-s-lost-its-way#u23160Fri, 03 Jul 2026 17:41:33 +0000Kohl's is implementing a turnaround plan to regain its core middle-income customer and restore growth. The company is returning to core value strategies and introducing in-store changes. Stock performance remains volatile with recent rallies following a better-than-feared quarter.What's confirmed:Kohl's peaked in the 2000s as a department store focusing on rewards, coupons, and in-store experiences.The company lost its core customer and relevance, leading to a plunging stock price.Kohl's is attempting to revive growth by returning to core value strategies.Still unconfirmed:A tur