https://www.live-feeds.com/feed/how-pepsi-fell-behind-in-the-cola-wars-and-then-lost-kfcContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/how-pepsi-fell-behind-in-the-cola-wars-and-then-lost-kfchttps://www.live-feeds.com/feed/how-pepsi-fell-behind-in-the-cola-wars-and-then-lost-kfc#u161501Thu, 29 Oct 2026 09:16:11 +0000PepsiCo secured an 11-year contract renewal with Taco Bell just days after losing its sister restaurant KFC to rival Coca-Cola in the United States. KFC announced it will replace PepsiCo soft drinks with Coca-Cola products across its 3,700 U.S. restaurants starting in January, ending a 40-year partnership that began when PepsiCo owned the fast-food chain. While KFC accounts for a small portion of overall sales, PepsiCo CEO Ramon Laguarta acknowledged that fixing the company's flagship soda brand is now a priority following years of market share erosion.Why it mattersThe loss of KFC highli