iPhone 18 colors, Galaxy S27 Ultra camera detailed, Poco F9 series unveiled, Week 36 in review
Apple officially revealed its flagship iPhone 18 Pro and Pro Max models starting at $1,199 during the Wednesday, September 9 'Surprise and Shine' event in Cupertino. The launch follows a leadership transition under new CEO John Ternus and marks the company's largest product rollout in history. While previous reporting anticipated an expanded hardware and software lineup, the event focused intense attention on the newly announced flagship devices. Observers also tracked speculation regarding potential foldable hardware ahead of the official presentations.
Listen to Live Briefing
Real-time synthesized voice briefing · Live Feeds Desk
- ✓ Apple held its 'Surprise and Shine' event on Wednesday, September 9, at 10:00 a.m. Pacific Time in Cupertino.
- ✓ The iPhone 18 Pro and Pro Max are priced starting at $1,199.
What changed
Apple officially launched the iPhone 18 Pro and Pro Max starting at $1,199 during the Wednesday event.
Live updates
-
Apple Unveils iPhone 18 Pro Models at September Event
Apple officially revealed its flagship iPhone 18 Pro and Pro Max models starting at $1,199 during the Wednesday, September 9 'Surprise and Shine' event in Cupertino. The launch follows a leadership transition under new CEO John Ternus and marks the company's largest product rollout in history. While previous reporting anticipated an expanded hardware and software lineup, the event focused intense attention on the newly announced flagship devices. Observers also tracked speculation regarding potential foldable hardware ahead of the official presentations.
Why it matters
The September 9 event represents the first product unveiling directed by new CEO John Ternus. Apple positioned the rollout as its largest single product slate in corporate history. Attention centered heavily on hardware modifications and pricing for the newly debuted Pro lineup.
What is confirmed
- Apple held its 'Surprise and Shine' event on Wednesday, September 9, at 10:00 a.m. Pacific Time in Cupertino.
- The iPhone 18 Pro and Pro Max are priced starting at $1,199.
Still unconfirmed
- A foldable iPhone was expected to headline the Apple event.
What to watch next
- Full technical specifications and camera details for the iPhone 18 Pro and Pro Max
- Consumer market availability and exact shipping dates
confidence 100%Sources used for this update (4)
- www.cnet.com — How to Watch Apple’s ‘Surprise and Shine’ Event in September
- www.macrumors.com — Apple Event Tomorrow: iPhone 18 Pro and iPhone Ultra Cheat Sheet
- mashable.com — iPhone 18 Pro Max vs. iPhone 17 Pro Max: Everything Apple changed
- www.cnet.com — Apple iPhone 18 Pro and Pro Max Are Official: $1,199, Fancy Cameras and More
-
Apple schedules launch event under CEO John Ternus
Apple has set a launch event for September 9, marking the first product unveiling under new CEO John Ternus. Bloomberg reports this event will feature the largest slate of new products in the company's history. While specific details on the iPhone 18 remain speculative, the event follows a leadership transition at the top of the organization. The company is expected to introduce new hardware and software updates as part of this expanded product rollout.
Why it matters
The appointment of John Ternus as CEO signals a new leadership era for Apple. This event serves as the first major test of his product strategy. It comes amid ongoing industry speculation regarding iPhone 18 pricing and aesthetics.
What is confirmed
- Apple has scheduled a launch event for September 9.
- John Ternus is the new CEO of Apple.
Still unconfirmed
- The September 9 event will feature Apple's biggest-ever slate of new products.
- The iPhone 18 will feature new colors and price increases.
What to watch next
- Official product specifications announced on September 9
- Confirmation of iPhone 18 pricing and color options
confidence 90%Sources used for this update (6)
- Bloomberg.com — Apple to Kick Off Ternus Era With Its Biggest-Ever Slate of New Products
- The Verge — What to expect at Apple’s September 9th launch event
- mashable.com — The latest iPhone 18 news, leaks, and rumors: Release date, price increases, new colors
- The Washington Post — The best time to buy an iPhone may be right this minute
- GSMArena.com — iPhone 18 colors, Galaxy S27 Ultra camera detailed, Poco F9 series unveiled, Week 36 in review - GSMArena.com news
- finance.yahoo.com — Apple (AAPL) Sets iPhone Launch Event. The First Under New CEO John Ternus
Community Sentiment: How do you assess this situation?
Voice your perspective · Real-time aggregated sentiment from the Live Feeds community