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iPhone 18 Pro could start at $1,399 or more, per report

Apple CEO Tim Cook stated that price increases are unavoidable. Multiple reports suggest the iPhone 18 Pro may start at $1,399 due to rising AI memory costs. Some analysts dispute the scale of these predicted hikes.

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What changed

New reports provide specific pricing estimates and manufacturing cost increases linked to memory and camera hardware.

Live updates

  1. iPhone 18 Pro Price Could Rise to $1,399 Amid Memory Shortages

    Apple CEO Tim Cook stated that price increases are unavoidable. Multiple reports suggest the iPhone 18 Pro may start at $1,399 due to rising AI memory costs. Some analysts dispute the scale of these predicted hikes.

    What's confirmed:

    • Apple CEO Tim Cook said price increases are unavoidable.
    • The Wall Street Journal estimates the iPhone 18 Pro could start at $1,399.

    Still unconfirmed:

    • The iPhone 18 Pro price could increase by $200 to $300 over the 17 Pro.
    • IDC predicts iPhone 18 Pro models could be up to $200 more expensive.
    • Manufacturing costs for 12GB DRAM rose from $39 to $145 and 256GB storage from $13 to $51.
    • A variable aperture camera system may add 50% to camera component costs.
    • Apple may announce a foldable iPhone in September with a delayed store arrival.
    • Apple is closing three stores while a new CEO reshapes the design team.
    confidence 70%

  2. iPhone 18 Pro Price May Rise Due to RAM Costs

    Apple may increase the price of the iPhone 18 Pro and iPhone 18 Pro Max to offset rising hardware expenses. The company plans to pass increased RAM costs to consumers to protect profit margins. Some reports suggest a significant price jump at launch.

    Still unconfirmed:

    • The iPhone 18 Pro and iPhone 18 Pro Max could cost more than the iPhone 17 Pro and iPhone 17 Pro Max.
    • TechInsights told The Wall Street Journal that Apple may need to make the iPhone 18 Pro about $270 more expensive to maintain current profit margins.
    • The iPhone 18 Pro may launch with a price of $1,400.
    confidence 70%

  3. iPhone 18 Pro May Start at $1,399 Due to Memory Costs

    Apple CEO Tim Cook confirmed that rising memory chip costs will force price increases across the company's product lineup. Analysis suggests these costs will specifically impact the next flagship phone. The iPhone 18 Pro could see a significant price jump.

    What's confirmed:

    • Tim Cook acknowledged that Apple is not immune to soaring memory chip costs.
    • Apple confirmed price increases are coming across its lineup because of rising memory chip costs.

    Still unconfirmed:

    • The iPhone 18 Pro could start at $1,399.
    confidence 90%

  4. Apple CEO Confirms Price Hikes Amid Memory Chip Crunch

    Tim Cook stated that price increases for Apple products are unavoidable due to unsustainable RAM expenses. Analysts suggest these costs may lead to a significant price jump for the upcoming iPhone 18 Pro. Memory stocks have surged following these announcements.

    What's confirmed:

    • Tim Cook said Apple will raise prices because RAM expenses are "unsustainable".
    • Tim Cook described price hikes as "unavoidable" due to rising chip costs.
    • Memory stocks surged after Tim Cook announced price increases to offset costs.

    Still unconfirmed:

    • The base iPhone 18 Pro could start at $1,399 or more.
    • The iPhone 18 Pro Max and iPhone Ultra could become significantly more expensive.
    • The iPhone 18 Pro could cost $1,299.
    confidence 90%