iPhone Ultra, iPhone 18 Pro, and More: Apple's September 9 Event Preview
Apple will hold its Surprise and Shine event on Wednesday, September 9, at 10 a.m. Pacific Time in Cupertino. The keynote marks the first as CEO for John Ternus and is expected to feature the first foldable iPhone, dubbed the iPhone Ultra, alongside the iPhone 18 Pro and Pro Max. While Siri AI will debut during the event, its full capabilities require 12GB of RAM, meaning the feature will be unavailable on the iPhone 17, iPhone 16 series, and most of Apple's 2.5 billion active devices.
What changed
Confirmed event timing and details on Siri AI hardware requirements for the iPhone 18 series.
Live updates
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Apple to debut foldable iPhone Ultra at September 9 event
Apple will hold its Surprise and Shine event on Wednesday, September 9, at 10 a.m. Pacific Time in Cupertino. The keynote marks the first as CEO for John Ternus and is expected to feature the first foldable iPhone, dubbed the iPhone Ultra, alongside the iPhone 18 Pro and Pro Max. While Siri AI will debut during the event, its full capabilities require 12GB of RAM, meaning the feature will be unavailable on the iPhone 17, iPhone 16 series, and most of Apple's 2.5 billion active devices.
Why it matters
This event represents the largest product slate in company history. The introduction of a foldable design would be the most significant design change in the history of the iPhone. The transition to John Ternus as CEO adds a leadership shift to the hardware refresh.
What is confirmed
- Apple will host the Surprise and Shine event on Wednesday, September 9, at 10 a.m. Pacific Time.
- The event is the first keynote led by new Apple CEO John Ternus.
- Expected hardware reveals include the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone Ultra.
Still unconfirmed
- The event will include the launch of Apple Watch Series 12 and AirPods 5.
What to watch next
- Official confirmation of iPhone 18 Pro pre-order dates
- Final hardware specifications for the foldable iPhone Ultra
- Confirmation of Siri AI compatibility across the iPhone 18 lineup
confidence 90%Sources used for this update (6)
- www.macrumors.com — iPhone 18 Pro: Release Date and Pre-Orders
- www.techtimes.com — Apple Surprise and Shine Preview: Siri AI Will Miss Most iPhones on Day One
- finance.yahoo.com — Apple expected to unveil first foldable iPhone as new CEO Ternus takes stage
- www.macrumors.com — Apple Event Tomorrow: iPhone 18 Pro and iPhone Ultra Cheat Sheet
- www.cnet.com — Apple Event 2026 Live: The First Foldable iPhone, iPhone 18 Pro, Apple Watch 12 and More
- www.etnownews.com — iPhone 18 launch event September 9: India date, time, how to watch Apple’s ‘Surprise and Shine’; iPhone 18 Pro Max expected price in India, specifications, camera ...
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Apple Prepares September 9 Surprise and Shine Event for iPhone 18 and Ultra
Apple will host its Surprise and Shine event on September 9 in Cupertino to unveil the iPhone 18 series and other hardware. Expected announcements include the iPhone 18 Pro and Pro Max, a possible iPhone Ultra, and the first foldable iPhone. The company is also expected to introduce Apple Watch Series 12 and AirPods 5. These launches mark the start of the John Ternus era with the largest product slate in company history, featuring potential upgrades to chips, modems, and camera systems.
Why it matters
This event follows rumors of price hikes caused by rising memory costs. The transition to new leadership under John Ternus suggests a shift in product strategy. Software updates for iOS 27 and Siri AI are also anticipated.
What is confirmed
- Apple is holding a product launch event on September 9 in Cupertino.
- The event will feature the iPhone 18 Pro and Pro Max.
- Apple plans to announce new Apple Watch and AirPods models.
Still unconfirmed
- The iPhone 18 Pro and Pro Max will have battery and camera upgrades.
What to watch next
- Official confirmation of the foldable iPhone design
- Price listings for the iPhone 18 lineup
- Final specifications for the A20 chip
confidence 85%Sources used for this update (7)
- www.cultofmac.com — iPhone 18 Pro and Pro Max rumors: What we know about Apple’s next flagship models [Updated]
- tech.yahoo.com — How to watch Apple's iPhone 18 launch event on Wednesday
- www.macworld.com — Surprise! We found Apple’s iPhone Ultra keynote script
- www.macworld.com — iPhone 18 Pro & Max: Release date, price, specs and latest rumors ahead of Apple’s event
- gizmodo.com — Live Updates From Apple’s ‘Surprise and Shine’ iPhone Event
- www.techjuice.pk — iPhone 18 Pro Max and 18 Pro Colors Surface in New Leak
- www.techjuice.pk — Apple’s 2026 Launch Event Preview: iPhone Ultra, iPhone 18 Series, and More
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Apple Previews Largest Ever Slate for September 9 Event
Apple is preparing for a major hardware unveiling on September 9, branded as a Surprise and Shine event that launches the John Ternus era with the largest slate of new products in company history. Anticipation centers on the upcoming iPhone 18 lineup and a long-rumored foldable iPhone model. Analysts and leaks point to potential price increases across the new devices driven by memory price surges, alongside software updates including iOS 27 and Siri AI features.
Why it matters
The upcoming presentation marks a transitional leadership phase for Apple under John Ternus while introducing substantial hardware shifts. The company recently revealed the M6 chip, offering architectural clues about the A20 chip expected inside the new iPhone 18 Pro models. Meanwhile, financial projections suggest the foldable device category could deliver substantial revenue contributions toward the end of the year.
What is confirmed
- Apple confirmed a September 9 launch event.
- John Ternus is taking over as Apple kicks off its new product slate.
- Apple announced the M6 chip ahead of its September event.
Still unconfirmed
- Apple is expected to unveil a foldable iPhone, potentially named the iPhone Ultra, at the September 9 event.
- The foldable iPhone may contribute $14 billion to December quarter revenue, according to Morgan Stanley estimates.
- Leaks suggest Apple's first foldable device could cost 75% to 91% more than the iPhone 17 Pro.
- The iPhone 18 Pro lineup is set to feature price increases fueled by a memory price surge.
- iOS 27 and Siri AI features will launch soon following beta testing.
What to watch next
- Official pricing and availability details revealed at the September 9 event
- Confirmation of whether a foldable iPhone is included in the new product lineup
confidence 90%Sources used for this update (17)
- Yahoo Finance — Apple's Foldable iPhone May Contribute $14 Billion to December Quarter Revenue, Morgan Stanley Says
- Bloomberg.com — Apple to Kick Off Ternus Era With Its Biggest-Ever Slate of New Products
- The Verge — What to expect at Apple’s September 9th launch event
- mashable.com — The latest iPhone 18 news, leaks, and rumors: Release date, price increases, new colors
- Macworld — Your wallet can sit out next week’s Apple event
- MacRumors — iPhone Ultra, iPhone 18 Pro, and More: Apple's September 9 Event Preview
- scmp.com — Apple poised to unveil most expensive iPhone yet, fuelled by memory price surge
- Fast Company — What to expect at Apple’s iPhone 18 launch event on Wednesday
- mashable.com — 5 Siri AI and iOS 27 features we’re looking forward to
- Yahoo Finance — Morgan Stanley estimates Apple foldable iPhone could generate $14 billion in December-quarter revenue
- The Washington Post — The best time to buy an iPhone may be right this minute
- www.macrumors.com — Top Stories: 'Surprise and Shine' Apple Event Preview, John Ternus Takes Over, and More