Is everyone Bricking their phones without you? The anti-FOMO (and anti-doomscroll) wellness craze

Live updates

1. 3h ago

   Wellness Craze Targets Smartphone Doomscrolling

   A wellness trend centered on avoiding doomscrolling and the fear of missing out has emerged around a device called Brick. Retailing at fifty-nine dollars, the product aims to curb phone use without forcing users to abandon their mobile devices entirely. Universities are beginning to adopt the concept, with the University of Montana launching an initiative titled 'Be Here with Brick' to encourage student focus and human connection while minimizing smartphone distractions.

   Why it matters

   The rise of digital wellness tools reflects growing concern over the addictive nature of smartphones and constant connectivity. Academic institutions are stepping into the space by deploying structured campaigns to steer students away from screen dependency.

   What is confirmed

   • A wellness craze focused on anti-FOMO and anti-doomscrolling involves a product named Brick.
   • The Brick device costs fifty-nine dollars and helps users stop doomscrolling without giving up their phones.
   • The University of Montana launched the 'Be Here with Brick' initiative to promote focus and connection.

   What to watch next

   • Broader adoption of the Brick initiative by other universities
   • Long-term student engagement and feedback on the University of Montana campaign
   Sources used for this update (4)

   1. New York Post — Is everyone Bricking their phones without you? The anti-FOMO (and anti-doomscroll) wellness craze
   2. Ubergizmo — $59 Brick Helps You Stop Doomscrolling Without Giving Up Your Phone
   3. umt.edu — UM Launches ‘Be Here with Brick’ Initiative to Promote Focus, Connection
   4. Montana Standard — Brick by brick: UM launches new campaign to help students avoid smartphone distractions
   confidence 90%