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● LIVE Updated 2h ago · 9 sources tracked

Is Nike stock about to get whacked with another 'reset moment'?

Nike shares plunged following a dreadful quarter that featured falling revenue and layoff plans. The stock dropped for a second consecutive day of declines, heading for a weekly loss as Wall Street reacted to the latest financial report and gloomy outlook. Market sentiment has reached extreme bearishness, with shares sitting significantly down from their historical peak. Operational questions regarding product execution, wholesale relationships, and competition from newer performance brands continue to weigh heavily on the footwear giant.

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  • ✓ Nike shares dropped for a second straight day of declines after it reported falling revenue and plans to lay off staff.
  • ✓ NIKE has expanded its board to twelve directors and appointed Alexandre Arnault, a senior executive at LVMH's Moët Hennessy unit.
  • ✓ The share price has slipped about 7% over the past month and about 44% year to date.
🛡️ Source Corroboration: 9 independent reporting domains (95% confidence) ⏱ Read time: ~2 min

What changed

Nike reported falling revenue alongside layoff plans, triggering a ten percent drop in share value and extending a multi-day stock decline.

Live updates

  1. Nike Stock Drops After Revenue Decline and Layoff Plans

    Nike shares plunged following a dreadful quarter that featured falling revenue and layoff plans. The stock dropped for a second consecutive day of declines, heading for a weekly loss as Wall Street reacted to the latest financial report and gloomy outlook. Market sentiment has reached extreme bearishness, with shares sitting significantly down from their historical peak. Operational questions regarding product execution, wholesale relationships, and competition from newer performance brands continue to weigh heavily on the footwear giant.

    Why it matters

    Nike faces a critical earnings update and a slower than hoped recovery across core markets including the United States, Europe, the Middle East, Africa, and China. Morningstar analysts point to fresh cost cuts and restructuring expenses as signals of a prolonged turnaround. In an effort to inject fresh branding expertise during this challenging period, the company recently expanded its board to twelve directors by appointing Alexandre Arnault, a senior executive at LVMH's Moët Hennessy unit.

    What is confirmed

    • Nike shares dropped for a second straight day of declines after it reported falling revenue and plans to lay off staff.
    • NIKE has expanded its board to twelve directors and appointed Alexandre Arnault, a senior executive at LVMH's Moët Hennessy unit.
    • The share price has slipped about 7% over the past month and about 44% year to date.

    Still unconfirmed

    • An analyst predicts Nike stock could fall to $30 after an S&P 100 drop.

    What to watch next

    • Execution of Nike's newly announced layoff plans and restructuring cost management
    • Further performance updates regarding key regional markets including Greater China and the US
    Sources used for this update (13)
    1. WWD — Analyst Predicts Nike Stock Could Fall to $30 After S&P 100 Drop
    2. New York Post — Adding up sports’ swings and misses — including Nike’s plummeting stock
    3. Seeking Alpha — Nike Earnings Preview: Only Bullish Aspect To The Stock Is The Extreme Bearishness (NKE)
    4. Yahoo Finance — Is Nike stock about to get whacked with another 'reset moment'?
    5. Barchart.com — NIKE’s Q1 2027 Earnings: What to Expect
    6. The Motley Fool — Nike Is Down 77% From Its Peak. Should You Buy Before It Reports Earnings on Oct. 1?
    7. finance.yahoo.com — Bank of America drops bombshell verdict on Nike stock
    8. finance.yahoo.com — Nike stock has never been more hated by the market
    9. simplywall.st — NIKE (NKE) Could Be 3% Undervalued As Board Change Tests Its ...
    10. simplywall.st — How Earnings Doubts At Nike Stock Have Changed Its Investment ...
    11. finance.yahoo.com — Nike stock misery continues after another dreadful quarter ...
    12. www.cnbc.com — Nike stock falls 10% after revenue falls and layoff plans ...
    confidence 95%
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