Jaguar’s Type 01 EV looks just like its divisive concept car

Live updates

1. 1h ago

   Jaguar Unveils Production Type 01 Electric GT

   Jaguar has unveiled the production-ready Type 01 electric grand tourer, carrying over the radical, long, and low design of its polarizing Type 00 concept. Revealed at a Manhattan warehouse event attended by celebrities including actress Florence Pugh and basketball player Karl-Anthony Towns, the six-figure luxury sedan starts at an expected price of $130,500. The vehicle boasts up to 1,015 horsepower and an estimated 400-mile range. The launch marks Jaguar's first new model in nearly a decade and its return as an all-electric brand, targeting an affluent, younger demographic.

   Why it matters

   The rollout follows a controversial rebranding effort two years prior that sparked sharp public backlash and accusations of going woke. Company executives deliberately courted this polarization to draw attention from an affluent, younger market open to unconventional designs. Analysts view the high-stakes release as a pivotal test for the brand as it shifts away from traditional formats to target ultra-luxury shoppers looking for alternatives to established names like Bentley and Rolls-Royce.

   What is confirmed

   • Jaguar unveiled the production-ready Type 01 electric vehicle two years after a controversial rebranding.
   • The luxury EV features an expected starting price of $130,500.
   • The Type 01 features up to 1,015 horsepower and an estimated 400-mile range.
   • The vehicle was revealed at a darkly lit event in a Manhattan warehouse.

   Still unconfirmed

   • Automotive analyst Dr Charles Tennant stated that Jaguar is raising its game to target the ultra-luxury market.

   What to watch next

   • The official market launch of the Type 01 next year
   • Consumer and sales reception among ultra-luxury buyers looking at competitors like Bentley and Rolls-Royce
   Sources used for this update (28)

   1. BBC — From 'woke' ridicule to real car - new electric Jaguar unveiled
   2. CNBC — Jaguar unveils $130,500 electric vehicle two years after controversial rebrand
   3. The Verge — Jaguar’s first EV looks just like its divisive concept car
   4. The Guardian — The Jaguar Type 01: a £150k gargantuan getaway vehicle utterly useless in the city
   5. Ars Technica — Jaguar makes its controversial all-EV return with the Type 01
   6. www.theverge.com — Jaguar’s first EV looks just like its divisive concept car
   7. www.engadget.com — Jaguar's controversial Type 01 EV looks like a '40s gangster ...
   8. www.theverge.com — Take a look at Volkswagen’s new ID.Tiguan EV.
   9. www.techradar.com — Jaguar says its $130,000 Type 01 is a 'copy of nothing' — but critics are calling the EV an 'unmitigate....
   10. www.jalopnik.com — 2028 Jaguar Type 01 EV Revealed With 1,015 HP, A 400-Mile Range And Even Wilder Looks Than The Concept - ....
   11. www.coventrytelegraph.net — Jaguar 'raising their game' with Type 01 electric car after controversial rebrand | Coventry Live
   12. www.myjoyonline.com — Jaguar unveils new electric car after 'woke' ridicule - MyJoyOnline
   confidence 95%