Jaguar Type 01 debuts; now, no one remembers the electric Ferrari
Jaguar has unveiled its new Type 01 electric vehicle in New York following a controversial rebrand. The four-door electric GT carries a starting price of $130,500, with pricing also cited at roughly £130,000 to £150,000 depending on the market. The high-stakes vehicle features over 1,000 horsepower and an estimated range of about 400 miles. Public reaction remains deeply divided, with observers split between calling the ambitious luxury release magnificent or self-destructing as the British brand attempts a major reboot targeting tech wealth.
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- ✓ Jaguar revealed the Type 01 in New York as a four-door electric GT.
- ✓ The vehicle features over 1,000 hp and about 400 miles of range.
- ✓ The starting price is $130,500, with other reports citing figures around £130,000 to £150,000.
What changed
Jaguar officially revealed the Type 01 electric vehicle during a world premiere event in New York.
Live updates
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Jaguar Debuts $130,500 Type 01 Electric GT
Jaguar has unveiled its new Type 01 electric vehicle in New York following a controversial rebrand. The four-door electric GT carries a starting price of $130,500, with pricing also cited at roughly £130,000 to £150,000 depending on the market. The high-stakes vehicle features over 1,000 horsepower and an estimated range of about 400 miles. Public reaction remains deeply divided, with observers split between calling the ambitious luxury release magnificent or self-destructing as the British brand attempts a major reboot targeting tech wealth.
Why it matters
The rollout follows heavy online ridicule and debate over the brand's earlier promotional aesthetics and marketing choices. Observers view the electric luxury launch as make or break for the historic British marque entering a difficult and competitive marketplace. The Type 01 marks a high-stakes bet on a completely new design direction.
What is confirmed
- Jaguar revealed the Type 01 in New York as a four-door electric GT.
- The vehicle features over 1,000 hp and about 400 miles of range.
- The starting price is $130,500, with other reports citing figures around £130,000 to £150,000.
Still unconfirmed
- The vehicle is described by some as a gargantuan getaway vehicle utterly useless in the city.
What to watch next
- Market performance and initial sales figures among tech millionaires in the United States
- Customer delivery timelines and official road testing reviews of the production vehicle
confidence 100%Sources used for this update (22)
- BBC — From 'woke' ridicule to real car - new electric Jaguar unveiled
- Bloomberg.com — Jaguar Unveils £130,000 Electric Car in British Brand’s Reboot
- WSJ — Jaguar Ditches the Pink Branding in Unveil of Its Big, Sleek Type 01 EV
- CNBC — Jaguar unveils $130,500 electric vehicle two years after controversial rebrand
- The Guardian — The Jaguar Type 01: a £150k gargantuan getaway vehicle utterly useless in the city
- Ars Technica — Jaguar makes its controversial all-EV return with the Type 01
- Yahoo Finance — Jaguar's 'ambitious' Type 01 EV arrives after controversial rebrand — and in a challenging marketplace
- InsideEVs — 'Magnificent' Or 'Self-Destructing': People Are Divided On Jaguar's $130,000 EV
- Yahoo — We Partied With Florence Pugh at the Jaguar Type 01 World Premiere
- Fox Business — Jaguar unveils $130K EV after 'woke' rebrand backlash
- Reuters — Jaguar unveils electric car in gamble on US tech millionaires
- BBC — New Type 01 electric car 'make or break' for Jaguar
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