https://www.live-feeds.com/feed/jaguar-unveils-130k-ev-after-woke-rebrand-backlashContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/jaguar-unveils-130k-ev-after-woke-rebrand-backlashhttps://www.live-feeds.com/feed/jaguar-unveils-130k-ev-after-woke-rebrand-backlash#u114187Sat, 10 Oct 2026 13:32:01 +0000Jaguar has debuted its new electric vehicle, the Type 01, priced at $130,500 in the United States and £130,000 in Britain, marking a high-stakes gamble on luxury buyers and tech millionaires. The reveal follows a controversial brand reboot two years prior that sparked online ridicule and backlash over its marketing aesthetics, including pink branding. The sleek grand tourer represents the luxury automaker's return to the all-electric market within a challenging marketplace, testing whether the fresh design direction can win over skeptical consumers.Why it mattersThe rollout follows a peri