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<rss version="2.0"><channel><title>John Ternus’s first test at Apple: selling a $2,000 foldable iPhone — Live Feed</title><link>https://www.live-feeds.com/feed/john-ternus-s-first-test-at-apple-selling-a-2-000-foldable-iphone</link><atom:link xmlns:atom="http://www.w3.org/2005/Atom" href="https://www.live-feeds.com/feed/john-ternus-s-first-test-at-apple-selling-a-2-000-foldable-iphone/rss.xml" rel="self" type="application/rss+xml"/><description>Continuously updated, source-cited coverage.</description>
<item><title>Apple Unveils $2,000 Foldable iPhone Duo Under New CEO John Ternus</title><link>https://www.live-feeds.com/feed/john-ternus-s-first-test-at-apple-selling-a-2-000-foldable-iphone</link><guid isPermaLink="false">https://www.live-feeds.com/feed/john-ternus-s-first-test-at-apple-selling-a-2-000-foldable-iphone#u63795</guid><pubDate>Thu, 10 Sep 2026 09:30:21 +0000</pubDate><description>Apple unveiled its first foldable phone, named the iPhone Duo, during an annual fall event at its Cupertino, California headquarters. Led by new CEO John Ternus, the passport-shaped foldable device carries a steep price tag starting near $2,000. The hardware push represents the largest design change in the nearly 20-year history of the smartphone line. Alongside the foldable flagship, Apple debuted iPhone 18 Pro models featuring artificial intelligence upgrades, new AirPods, and the health-focused Apple Watch Series 12 to revitalize sales.Why it mattersThis product launch serves as an early te</description></item>
<item><title>John Ternus Faces First Major Test with Apple Foldable iPhone Debut</title><link>https://www.live-feeds.com/feed/john-ternus-s-first-test-at-apple-selling-a-2-000-foldable-iphone</link><guid isPermaLink="false">https://www.live-feeds.com/feed/john-ternus-s-first-test-at-apple-selling-a-2-000-foldable-iphone#u61758</guid><pubDate>Tue, 08 Sep 2026 19:22:33 +0000</pubDate><description>Apple CEO John Ternus takes the stage on Wednesday to unveil the company&amp;#039;s first foldable iPhone during a launch event. The high-profile hardware push aims to reignite innovation and boost sales with a premium price point near $2,000. Wall Street anticipates the debut of the radical redesign alongside the iPhone 18 Pro, new Siri AI, and the Apple Watch. This product introduction serves as an early test for Ternus to demonstrate the tech giant can deliver during a challenging period.Why it mattersThe upcoming product reveal anchors a broader two-year strategy that encompasses AI wearables,</description></item>
<item><title>Apple CEO John Ternus Faces First Test With $2,000 Foldable iPhone</title><link>https://www.live-feeds.com/feed/john-ternus-s-first-test-at-apple-selling-a-2-000-foldable-iphone</link><guid isPermaLink="false">https://www.live-feeds.com/feed/john-ternus-s-first-test-at-apple-selling-a-2-000-foldable-iphone#u60803</guid><pubDate>Tue, 08 Sep 2026 01:36:22 +0000</pubDate><description>Apple CEO John Ternus is overseeing a major hardware push that includes the launch of a foldable iPhone. The device may carry a price tag of $2,000 as the company seeks to raise prices across its entire device range to offset rising costs. This initiative is part of a broader two-year strategy encompassing AI wearables, new Macs, iPads, and home devices. The foldable project represents the first significant hurdle for Ternus in his role as chief executive.Why it mattersThe shift toward a foldable form factor follows years of market movement by competitors. Apple must now balance high productio</description></item>
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