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● LIVE Updated 6d ago · 31 sources tracked

KFC's The Colonel gets a subtle makeover in new rebrand

KFC has rolled out a subtle refresh of its Colonel Sanders branding as part of a broader global rebrand. The chain is modernizing its visual identity, restaurant designs, and menu while keeping core elements intact. The rebrand extends to a new logo, updated menu items including boneless chicken options, and a revamped store format. Sources confirm the changes are rolling out across 34,000 locations worldwide.

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What changed

The Colonel’s appearance has been updated with a more contemporary look, while KFC’s core branding remains recognizable.

Live updates

  1. KFC’s Colonel Sanders rebranded as part of global makeover

    KFC has rolled out a subtle refresh of its Colonel Sanders branding as part of a broader global rebrand. The chain is modernizing its visual identity, restaurant designs, and menu while keeping core elements intact. The rebrand extends to a new logo, updated menu items including boneless chicken options, and a revamped store format. Sources confirm the changes are rolling out across 34,000 locations worldwide.

    What's confirmed:

    • KFC’s Colonel Sanders has received a subtle makeover as part of a global rebrand, including a refreshed visual identity.
    • The rebrand includes a new logo, custom typefaces, and a 3D design element tied to KFC’s iconic bucket.
    • The changes are part of KFC’s ‘next chapter,’ which also features menu innovation, modernized restaurant designs, and new drinks.
    • The rebrand is rolling out across 34,000 KFC restaurants worldwide.
    • Boneless chicken options and new beverages are being introduced as part of the menu strategy.
    • The Colonel’s updated appearance retains core branding elements while adopting a more modern aesthetic.

    Still unconfirmed:

    • KFC’s rebrand may include a shift toward a ‘Bucketverse’ concept, turning the bucket into a central brand identity element (single-source claim).
    • The rebrand is described as ‘unmistakably bold’ while staying true to KFC’s heritage (single-source claim).
    • The bucket may no longer be the sole focus of KFC’s marketing strategy, with broader branding initiatives in place (single-source claim).
    confidence 97%