Kraft Heinz to divest its North American coffee business in $650 million deal — Live Feedhttps://www.live-feeds.com/feed/kraft-heinz-to-divest-its-north-american-coffee-business-in-650-million-dealContinuously updated, source-cited coverage. Kraft Heinz Divests North American Coffee Unit for $650 Millionhttps://www.live-feeds.com/feed/kraft-heinz-to-divest-its-north-american-coffee-business-in-650-million-dealhttps://www.live-feeds.com/feed/kraft-heinz-to-divest-its-north-american-coffee-business-in-650-million-deal#u190662Tue, 10 Nov 2026 09:30:09 +0000Kraft Heinz has agreed to divest its North American coffee business to private equity firm One Rock Capital Partners in a deal valued at $650 million. The transaction includes major labels such as Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean, and Sanka. The divestiture also covers the Maxwell House manufacturing plant located in Jacksonville, Florida. Company leadership is pursuing the sale to streamline operations, refocus the corporate portfolio, and direct investment toward priority food and beverage brands as part of an ongoing corporate turnaround strategy.Why it mattersChi