Kroger loses $12 billion as customer behavior takes a turn — Live Feedhttps://www.live-feeds.com/feed/kroger-loses-12-billion-as-customer-behavior-takes-a-turnContinuously updated, source-cited coverage. Kroger Loses $12 Billion as Consumer Behavior Shiftshttps://www.live-feeds.com/feed/kroger-loses-12-billion-as-customer-behavior-takes-a-turnhttps://www.live-feeds.com/feed/kroger-loses-12-billion-as-customer-behavior-takes-a-turn#u68746Tue, 15 Sep 2026 08:20:51 +0000Supermarket chain Kroger has lost $12 billion in consumer packaged goods spending amid a shifting retail environment. Shopper behavior changes are impacting the grocery industry, with customers increasingly prioritizing savings and value. According to CEO Greg Foran, growth in the retailer's own store brands outpaced national brands during the second quarter. This surge reflects robust consumer interest in affordable alternatives. Meanwhile, profit recovery reports indicate the company is eyeing major grocery plays and dealing with broader shifts toward private label gains.Why it mattersS