https://www.live-feeds.com/feed/kroger-to-cut-5b-in-its-bid-to-lower-pricesContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/kroger-to-cut-5b-in-its-bid-to-lower-priceshttps://www.live-feeds.com/feed/kroger-to-cut-5b-in-its-bid-to-lower-prices#u151192Sat, 24 Oct 2026 07:51:02 +0000Kroger plans to invest $5 billion by the year 2029 to reduce customer prices and sharpen its grocery focus under a new chief executive officer. The supermarket chain outlined a new three-year plan targeting earnings growth and an operations overhaul aimed at building its standing as a primary grocery provider. The financial targets and operational strategies reflect a major shift in the company's long-term business approach.Why it mattersThe strategic overhaul comes as the company navigates competitive pressures in the retail grocery sector. The newly announced investments and multi-year