https://www.live-feeds.com/feed/lego-posts-record-first-half-revenue-ceo-touts-strong-sales-at-high-end-and-value-pricingContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/lego-posts-record-first-half-revenue-ceo-touts-strong-sales-at-high-end-and-value-pricinghttps://www.live-feeds.com/feed/lego-posts-record-first-half-revenue-ceo-touts-strong-sales-at-high-end-and-value-pricing#u48603Wed, 26 Aug 2026 02:11:48 +0000Lego achieved record first-half 2026 revenue of DKK 41.9 billion, a 21% year-over-year increase. Operating profit rose 22% during the same period. Growth outpaced the global toy market, driven by strong demand for high-end and value-priced products. Specific drivers included new sets and partnerships, with World Cup and F1 ranges attracting new customers. The company is investing in software-enabled bricks to sustain growth, though the CEO has explicitly ruled out the use of AI to design toys.Why it mattersThese results exceed the company's own internal expectations. The growth reflects a