Lululemon sinks after cutting forecast as revenue declines — Live Feedhttps://www.live-feeds.com/feed/lululemon-sinks-after-cutting-forecast-as-revenue-declinesContinuously updated, source-cited coverage. Lululemon shares plunge after second full-year forecast cuthttps://www.live-feeds.com/feed/lululemon-sinks-after-cutting-forecast-as-revenue-declineshttps://www.live-feeds.com/feed/lululemon-sinks-after-cutting-forecast-as-revenue-declines#u57640Sat, 05 Sep 2026 02:47:09 +0000Lululemon stock dropped between 15% and 20% in premarket trading on September 4 after the company issued its second guidance cut of the year. The decline follows weak second quarter fiscal 2026 results and falling demand in the Americas. Shares dipped to $100.1, potentially erasing over $2.5 billion in market capitalization and bringing the year-to-date decline to approximately 41.5%. Investors are reacting to declining revenue and a challenging transition for incoming CEO Heidi O’Neill as the brand struggles with competition and merchandising errors.Why it mattersLululemon is a premium athlet