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● TRACKER Updated 11d ago · 12 sources tracked

Lululemon stock plunges 15% on disappointing earnings and outlook

Lululemon stock fell between 15% and 19% on Friday following disappointing second quarter fiscal 2026 results and a reduction in annual guidance. The company reported Q2 revenue of $2.4B and a 9% drop in same-store sales, leading it to slash full-year revenue projections to between $10.35B and $10.5B. Weak sales in the Americas and headwinds in China contributed to the decline. The company is shifting its product strategy toward "away from body" pants as consumer interest in form-fitting leggings wanes.

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  • ✓ Lululemon shares fell between 15% and 19% on Friday.
  • ✓ The company reduced its full-year revenue guidance to $10.35B-$10.5B.
  • ✓ Second quarter revenue was $2.4B.
  • ✓ Same-store sales dropped 9% in the second quarter.
🛡️ Source Corroboration: 12 independent reporting domains (90% confidence) ⏱ Read time: ~2 min

What changed

Lululemon reported second quarter fiscal 2026 results and lowered its full-year revenue guidance.

Live updates

  1. Lululemon Shares Hit Eight-Year Low After Cutting Annual Outlook

    Lululemon stock fell between 15% and 19% on Friday following disappointing second quarter fiscal 2026 results and a reduction in annual guidance. The company reported Q2 revenue of $2.4B and a 9% drop in same-store sales, leading it to slash full-year revenue projections to between $10.35B and $10.5B. Weak sales in the Americas and headwinds in China contributed to the decline. The company is shifting its product strategy toward "away from body" pants as consumer interest in form-fitting leggings wanes.

    Why it matters

    The stock plunge comes during a leadership transition as the company prepares for a new CEO. This downturn reflects broader challenges in maintaining growth in the premium athletic apparel market. Analysts suggest the brand may require a comprehensive product overhaul to recover.

    What is confirmed

    • Lululemon shares fell between 15% and 19% on Friday.
    • The company reduced its full-year revenue guidance to $10.35B-$10.5B.
    • Second quarter revenue was $2.4B.
    • Same-store sales dropped 9% in the second quarter.
    • The company is shifting focus toward "away from body" pants as customers move away from form-fitting leggings.

    Still unconfirmed

    • Widlitz claims the company needs a full product overhaul.

    What to watch next

    • The appointment and first strategic actions of the new CEO
    • Future quarterly sales performance in the Americas and China markets
    Sources used for this update (16)
    1. CNBC — Lululemon stock plunges 15% on disappointing earnings and outlook
    2. Reuters — Lululemon cuts outlook again, highlighting to-do list for new CEO
    3. WSJ — Lululemon Cuts Outlook Again After Another Tough Quarter for Sales
    4. 10tv.com — Lululemon: Fiscal Q2 Earnings Snapshot
    5. MarketWatch — Lululemon bets on ‘away from body’ pants as customers sour on form-fitting leggings
    6. Bloomberg.com — Watch Lululemon Needs a Full Product Overhaul, Widlitz Says
    7. Seeking Alpha — lululemon Q2: Why I'm Not Touching This Even After The 19% Drop (NASDAQ:LULU)
    8. Lululemon — lululemon athletica inc. Announces Second Quarter Fiscal 2026 Results
    9. Bloomberg.com — Lululemon Cuts Outlook Again as New CEO’s Challenges Grow
    10. Yahoo Finance — LULU Stock Sinks 18% Overnight: Michael Burry Says Lululemon Is A ‘Trickster’ As He Vows To Buy More Under $100
    11. Bloomberg.com — Lululemon Faces Headwinds in China as Quarterly Sales Hit
    12. Yahoo Finance — Lululemon made one really stupid decision this year that explains why its stock is getting blown up
    confidence 90%
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