M&M's maker scrapping two iconic colors amid push to remove artificial dyes, reports say

Live updates

1. 1h ago

   Mars to remove blue and brown M&M's colors in shift to natural dyes

   Mars is launching M&M's without artificial dyes this August to mark the brand's 85th anniversary. Blue and brown candies will be absent from these versions. Mars stated these colors cannot be recreated naturally at a reasonable cost.

   What's confirmed:

   • Mars will introduce M&M's without artificial dyes in August.
   • Blue and brown colors will be excluded from the natural dye versions.
   • The move coincides with the 85th anniversary of M&M's.
   • Mars told The Wall Street Journal that blue and brown cannot be recreated with natural ingredients at a reasonable cost.

   Still unconfirmed:

   • The removal of colors is attributed to MAHA.
   • Blue and brown colors will return in 2028.
   confidence 100%
2. 5d ago

   Mars to launch natural M&M's in August without blue and brown

   Mars is introducing M&M's candies made with natural ingredients instead of artificial FD&C colors. Blue and brown candies will be temporarily removed from these versions. The shift follows federal efforts and pressure to reduce synthetic dyes.

   What's confirmed:

   • Mars will launch a version of M&M's using natural ingredients in August.
   • Blue and brown colors are being temporarily removed from the product lineup.
   • The change is part of a transition away from artificial FD&C food dyes.

   Still unconfirmed:

   • The Department of Health and Human Services is pushing for the removal of artificial dyes.
   • Mars spent millions of dollars attempting to replicate the blue and brown colors naturally.
   confidence 90%
3. 9d ago

   Mars to Remove Blue and Brown M&M's in Shift to Natural Dyes

   Mars is launching a naturally dyed version of M&M's candies. The company is removing blue and brown colors from the lineup because it cannot replicate them naturally. This change aligns with the Make America Healthy Again push.

   What's confirmed:

   • Mars is removing blue and brown colors from the M&M's lineup.
   • The company is replacing synthetic food dyes with natural alternatives.

   Still unconfirmed:

   • Naturally dyed M&M's will launch on Amazon in August.
   • The removal of the two colors may be temporary.
   confidence 90%
4. 12d ago

   Mars to remove artificial dyes from M&Ms and scrap two colors

   Mars is removing synthetic food dyes from M&M's candies. This change follows pressure from HHS Secretary Robert F. Kennedy Jr. as part of a MAHA overhaul. Two iconic colors will be absent from the lineup.

   What's confirmed:

   • Mars is removing artificial dyes from M&M's candies.
   • The company is spending millions on this transition.
   • Two colors will be removed from the candy lineup.
   • HHS Secretary Robert F. Kennedy Jr. pressured the company to remove synthetic dyes.

   Still unconfirmed:

   • The dye-free candies will launch in August to mark the 85th anniversary of M&M's.
   • Finding a natural replacement for blue food coloring is proving expensive.
   • The color brown is one of the colors being removed.
   confidence 80%