M&M’s to remove artificial dyes, eliminate two iconic colors

Live updates

1. 1h ago

   Mars to launch natural dye M&M's in August without blue and brown colors

   Mars is introducing a version of M&M's without artificial dyes to coincide with the brand's 85th anniversary. The new lineup will exclude blue and brown candies. These colors are being removed temporarily while the company seeks natural alternatives.

   What's confirmed:

   • Mars is launching a version of M&M's without artificial dyes in August.
   • Blue and brown colors are being removed from the new dye-free lineup.
   • The change coincides with the 85th anniversary of M&M's.
   • Mars stated that blue and brown colors could not be recreated with natural ingredients at a reasonable cost.

   Still unconfirmed:

   • The removal of blue and brown colors is a result of the Make America Healthy Again movement.
   • Blue and brown colors will return in 2028.
   confidence 90%
2. 9d ago

   Mars to Remove Artificial Dyes and Two M&M's Colors

   Mars is launching a dye-free version of M&M's in August. The company is eliminating blue and brown candies from this new lineup. These specific colors were too expensive and complex to recreate with natural ingredients.

   What's confirmed:

   • Mars is launching dye-free M&M's candies in August.
   • The company is eliminating blue and brown colors from the new lineup.
   • Mars is spending millions on this product overhaul.
   • The removal of blue and brown is due to the cost and complexity of replicating them with natural ingredients.

   Still unconfirmed:

   • The overhaul is described as a MAHA makeover.
   confidence 100%