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M&M’s to remove artificial dyes, exclude two iconic colors

Mars is transitioning M&M's from artificial to natural food dyes. The company will launch a dye-free version of the candy in August. Blue and brown candies will be absent from this new product line.

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What changed

New reports indicate the removal of blue and brown colors is a temporary measure.

Live updates

  1. Mars to launch dye-free M&M's in August without blue and brown candies

    Mars is transitioning M&M's from artificial to natural food dyes. The company will launch a dye-free version of the candy in August. Blue and brown candies will be absent from this new product line.

    What's confirmed:

    • Mars is launching a dye-free version of M&M's in August.
    • Blue and brown candies are being removed from the new lineup.
    • The removal of blue and brown colors is temporary.

    Still unconfirmed:

    • The recipe change follows RFK Jr's MAHA campaign.
    confidence 100%

  2. Mars to Launch Dye-Free M&M's in August and Remove Two Colors

    Mars is spending millions to remove synthetic dyes from M&M's candies. The company plans to launch a natural version of the product this August. Blue and brown candies will be excluded from the new lineup.

    What's confirmed:

    • Mars is spending millions to manufacture M&M's without artificial colors.
    • The company will eliminate blue and brown from its lineup.
    • M&M's will launch dye-free candies in August.
    • The brand is phasing out synthetic dyes.

    Still unconfirmed:

    • Blue and brown colors were too costly and complicated to replicate using natural ingredients.
    • The overhaul is part of a Make America Healthy Again makeover.
    confidence 90%