Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders
Apple launched pre-orders for its new $1,999 foldable iPhone Duo in more than 70 countries, resulting in an immediate sellout and severe delivery delays. Within 30 minutes, U.S. delivery estimates for the device slipped to January 25, 2027. Bloomberg analyst Mark Gurman called the rollout a major mistake, reporting that Apple proceeded with the launch despite knowing that inventory was severely constrained. Meanwhile, market reports indicate that strong initial demand has prompted Apple to increase its supplier orders.
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- ✓ Apple launched iPhone Duo pre-orders in more than 70 countries.
- ✓ U.S. delivery estimates for the iPhone Duo slipped to January 25 within 30 minutes of opening pre-orders.
- ✓ The foldable iPhone Duo is priced at $1,999.
- ✓ Apple has reportedly boosted iPhone Duo orders by 44% following strong initial demand.
What changed
Mark Gurman reported that Apple knowingly pushed ahead with global pre-orders despite inadequate supply.
Live updates
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Apple Faces Backlash Over iPhone Duo Pre-Order Sellout
Apple launched pre-orders for its new $1,999 foldable iPhone Duo in more than 70 countries, resulting in an immediate sellout and severe delivery delays. Within 30 minutes, U.S. delivery estimates for the device slipped to January 25, 2027. Bloomberg analyst Mark Gurman called the rollout a major mistake, reporting that Apple proceeded with the launch despite knowing that inventory was severely constrained. Meanwhile, market reports indicate that strong initial demand has prompted Apple to increase its supplier orders.
Why it matters
The iPhone Duo marks Apple's entry into the foldable phone market at a premium price point of $1,999, testing the company's status-symbol power. The rapid depletion of stock and subsequent backorders point to either severe logistical miscalculations or an intentional strategy to drive consumer hype. The device is also slated to receive Apple Pencil support with the upcoming release of iOS 27.2.
What is confirmed
- Apple launched iPhone Duo pre-orders in more than 70 countries.
- U.S. delivery estimates for the iPhone Duo slipped to January 25 within 30 minutes of opening pre-orders.
- The foldable iPhone Duo is priced at $1,999.
- Apple has reportedly boosted iPhone Duo orders by 44% following strong initial demand.
Still unconfirmed
- The rapid sellout and immediate backorders are part of a clever marketing strategy rather than a pure logistics fiasco.
What to watch next
- Public release of iOS 27.2 next week and the rollout of Apple Pencil support for the iPhone Duo
- Actual delivery timelines and fulfillment updates from Apple suppliers heading into 2027
confidence 90%Sources used for this update (21)
- www.macrumors.com — MacRumors: Apple News and Rumors
- www.forbes.com — Download The Forbes App
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- www.macworld.com — Parallels Desktop 27 for Mac review: Still the best way to run Windows
- Financial Times — Apple blames ‘extraordinary’ demand as foldable iPhones sell out
- CNBC — Apple’s $1,999 iPhone Duo puts the company's status-symbol power to the test
- The Verge — All the news about the iPhone Duo
- Verizon — Verizon launches iPhone Duo pre-orders | About Verizon
- CNET — iPhone Duo Preorders Sell Out in Minutes: Backordered Until January
- Engadget — iPhone Duo Shipping Estimates Have Already Been Pushed Back To 2027
- Yahoo Finance — Apple’s $1,999 Foldable iPhone Sold Out in Minutes. Deliveries Now Slip to January
- MacRumors — Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders
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