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Mattel names Roger Lynch as CEO, replacing Ynon Kreiz

Mattel names Roger Lynch as its new Chairman and Chief Executive Officer, replacing outgoing chief Ynon Kreiz. Lynch transitions to the toy maker after serving as the head of Condé Nast and as a Mattel board member. Meanwhile, Kreiz is departing the company to become co-CEO of the soon-to-merge Paramount and Warner Bros. Discovery. The leadership transition arrives as Mattel navigates struggles to translate its toy brands into successful film properties. The executive shuffle also coincides with surging market interest regarding a potential multibillion-dollar buyout proposal.

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  • ✓ Mattel named Roger Lynch as Chairman and Chief Executive Officer, replacing outgoing CEO Ynon Kreiz.
  • ✓ Roger Lynch previously served as the chief executive of Condé Nast and as a Mattel board member.
  • ✓ Ynon Kreiz is set to join Paramount as co-CEO following a merger.
🛡️ Source Corroboration: 11 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Mattel officially appointed Roger Lynch as its new Chairman and Chief Executive Officer to replace Ynon Kreiz.

Live updates

  1. Mattel Appoints Roger Lynch as CEO to Succeed Ynon Kreiz

    Mattel names Roger Lynch as its new Chairman and Chief Executive Officer, replacing outgoing chief Ynon Kreiz. Lynch transitions to the toy maker after serving as the head of Condé Nast and as a Mattel board member. Meanwhile, Kreiz is departing the company to become co-CEO of the soon-to-merge Paramount and Warner Bros. Discovery. The leadership transition arrives as Mattel navigates struggles to translate its toy brands into successful film properties. The executive shuffle also coincides with surging market interest regarding a potential multibillion-dollar buyout proposal.

    Why it matters

    Ynon Kreiz led Mattel for eight years prior to his departure for the media sector. The leadership handoff takes place ahead of the holiday season while the company faces broader challenges in its entertainment strategy. Concurrently, market activity has spiked following unverified reports regarding potential acquisition interest from Authentic Brands Group.

    What is confirmed

    • Mattel named Roger Lynch as Chairman and Chief Executive Officer, replacing outgoing CEO Ynon Kreiz.
    • Roger Lynch previously served as the chief executive of Condé Nast and as a Mattel board member.
    • Ynon Kreiz is set to join Paramount as co-CEO following a merger.

    Still unconfirmed

    • Authentic Brands Group held preliminary talks for a potential approximately six billion dollar takeover of Mattel, causing company shares to spike.

    What to watch next

    • The official closing of the Paramount and Warner Bros. Discovery merger involving Ynon Kreiz.
    • Any formal confirmation or denial from Mattel or Authentic Brands Group regarding takeover discussions.
    • Roger Lynch taking over day-to-day operations at Mattel ahead of the holiday season.
    Sources used for this update (13)
    1. www.cnbc.com — Life and Leisure - CNBC
    2. Yahoo Finance — Mattel CEO Ynon Kreiz to resign before the holiday season
    3. CNBC — Mattel names Roger Lynch as CEO, replacing Ynon Kreiz
    4. The Hollywood Reporter — Condé Nast CEO Leaves to Run Mattel In Major Shake Up
    5. Business Wire — Mattel Announces Roger Lynch as Chairman and Chief Executive Officer Succeeding Ynon Kreiz
    6. nytimes.com — Condé Nast C.E.O. Leaves to Run Mattel
    7. deadline.com — Ynon Kreiz, Newly Minted Co-CEO Of Paramount, To Get Pay Bump After WBD Merger Close, $31.5M Signing Bonus
    8. www.briefs.co — Mattel Pops on Report of Authentic Brands Takeover Interest
    9. finance.yahoo.com — Ynon Kreiz named co-CEO of Paramount-Warner Bros. Discovery merger
    10. finance.yahoo.com — Mattel Inc. (MAT) Spikes 36% on $6B Takeover Buzz — What’s Next For Shareholders?
    11. www.timeswv.com — Mattel gets new chief executive as it struggles to turn more of its toys into stars
    12. www.cnbc.com — Mattel names Roger Lynch as CEO, replacing Ynon Kreiz
    confidence 100%
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