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<rss version="2.0"><channel><title>McDonald’s bets $8.5 billion on a sweeping restaurant makeover and new protein-focused menu — Live Feed</title><link>https://www.live-feeds.com/feed/mcdonald-s-bets-8-5-billion-on-a-sweeping-restaurant-makeover-and-new-protein-focused-menu</link><atom:link xmlns:atom="http://www.w3.org/2005/Atom" href="https://www.live-feeds.com/feed/mcdonald-s-bets-8-5-billion-on-a-sweeping-restaurant-makeover-and-new-protein-focused-menu/rss.xml" rel="self" type="application/rss+xml"/><description>Continuously updated, source-cited coverage.</description>
<item><title>McDonald's commits $8.5 billion to global restaurant modernization by 2036</title><link>https://www.live-feeds.com/feed/mcdonald-s-bets-8-5-billion-on-a-sweeping-restaurant-makeover-and-new-protein-focused-menu</link><guid isPermaLink="false">https://www.live-feeds.com/feed/mcdonald-s-bets-8-5-billion-on-a-sweeping-restaurant-makeover-and-new-protein-focused-menu#u84116</guid><pubDate>Fri, 25 Sep 2026 18:51:18 +0000</pubDate><description>McDonald&amp;#039;s will spend $8.5 billion over the next decade to modernize its global restaurants. The investment targets restaurant upgrades, employee training, and the implementation of AI drive-throughs. To compete with rivals like KFC and Burger King, the company is shifting its menu toward protein-focused options, specifically hand-breaded chicken, to attract Gen Z consumers. This sweeping makeover aims to drive growth and support franchisees during a period of financial volatility for the company.Why it mattersThe move comes as the company faces stiff competition in the fried chicken mark</description></item>
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