https://www.live-feeds.com/feed/mcdonald-s-bets-on-chicken-to-win-back-diners-as-beef-prices-soarContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/mcdonald-s-bets-on-chicken-to-win-back-diners-as-beef-prices-soarhttps://www.live-feeds.com/feed/mcdonald-s-bets-on-chicken-to-win-back-diners-as-beef-prices-soar#u83369Fri, 25 Sep 2026 03:52:13 +0000McDonald's is investing $8.5 billion to combat competition and drive growth through restaurant upgrades, employee training, and menu diversification. The company is expanding its chicken and beverage platforms while simultaneously developing bigger burgers and chicken bowls. This strategic shift comes as the company attempts to recover from a poor year and win back customers amid rising beef prices. The investment includes multibillion-dollar support specifically for franchisees to modernize operations.Why it mattersRising beef costs have pressured margins and diner traffic. By diversifyi