https://www.live-feeds.com/feed/mcdonald-s-ceo-expects-high-inflation-lackluster-traffic-are-here-to-stayContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/mcdonald-s-ceo-expects-high-inflation-lackluster-traffic-are-here-to-stayhttps://www.live-feeds.com/feed/mcdonald-s-ceo-expects-high-inflation-lackluster-traffic-are-here-to-stay#u84227Fri, 25 Sep 2026 21:00:52 +0000McDonald's leadership expects high inflation and lackluster customer traffic to persist for several years. The CEO describes sticky inflation as the new operating reality and does not anticipate a sudden return to robust traffic growth. To counter these challenges and attract cost-conscious diners, the company has unveiled an 8.5 billion dollar investment plan. Despite these efforts, the company warns that traffic recovery may lag as lower-income customers reduce their spending due to repeated price increases.Why it mattersPersistent price hikes have pushed some lower-income diners away f