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Meta announces new smart glasses starting at $299, as Zuckerberg keeps pushing wearables

Meta has introduced a new line of AI-powered smart glasses starting at $299. Developed in partnership with EssilorLuxottica, these devices are the first in the collaboration to be released without a third-party brand name like Ray-Ban. The lineup includes the Meta Adventurer and Meta Fury models.

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Meta released a cheaper, in-house branded range of AI glasses to expand its wearable technology presence.

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  1. Meta Launches Own-Brand AI Smart Glasses Starting at $299

    Meta has introduced a new line of AI-powered smart glasses starting at $299. Developed in partnership with EssilorLuxottica, these devices are the first in the collaboration to be released without a third-party brand name like Ray-Ban. The lineup includes the Meta Adventurer and Meta Fury models.

    What's confirmed:

    • Meta announced a new range of AI smart glasses starting at $299 on Tuesday, June 23.
    • The new glasses were created in partnership with EssilorLuxottica but are not associated with brands like Ray-Ban or Oakley.
    • The product line includes the Meta Adventurer and Meta Fury models.
    • Meta has launched a collaboration with Kylie Jenner for these glasses.
    • The devices are available in several countries in various color and lens combinations.
    • Meta executives view these lightweight glasses as a step toward devices featuring screens in the lenses.
    • The new glasses are more affordable than the $800 Ray-Ban Display glasses released last year.

    Still unconfirmed:

    • Meta is developing an AI pendant as part of a wearable hardware push.
    • A leaked internal memo suggests a 2026 roadmap including enterprise wearable subscriptions.
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