Meta debuts new, cheaper smart glasses under its own brand
Meta introduced its own brand of AI-powered smart glasses on June 23, 2026. Produced with EssilorLuxottica, these devices lack Ray-Ban or Oakley branding. They offer a lower entry price than previous models.
What changed
The specific launch date of June 23, 2026, and the starting price of $299 are now confirmed.
Live updates
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Meta launches branded AI smart glasses starting at $299
confidence 95%Meta introduced its own brand of AI-powered smart glasses on June 23, 2026. Produced with EssilorLuxottica, these devices lack Ray-Ban or Oakley branding. They offer a lower entry price than previous models.
What's confirmed:
- Meta launched Meta Glasses on June 23, 2026.
- The new smart glasses start at $299.
- The devices are produced in partnership with EssilorLuxottica.
- These glasses do not carry Ray-Ban or Oakley branding.
Still unconfirmed:
- The glasses can live-translate more than 20 languages and provide turn-by-turn walking directions.
- The product line includes 26 styles and Muse Spark AI.
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Meta Launches Own-Brand AI Smart Glasses Starting at $299
confidence 100%Meta has introduced a new line of in-house AI-powered smart glasses. These devices are priced lower than previous Ray-Ban models and include a collaboration with Kylie Jenner. The product line is available in multiple countries with various color and lens options.
What's confirmed:
- Meta branded smart glasses start at $299.
- The devices feature AI integration.
- The product line includes Meta Adventurer and Meta Fury models.
- Meta partnered with EssilorLuxottica to launch the glasses.
- The glasses feature the same camera, microphones, and chatbot as the Ray-Ban versions.
- One of the three available styles was codesigned with Kylie Jenner.
- The glasses include a dedicated charging stand.
- The products are available in several countries.
Still unconfirmed:
- The Meta Adventurer smart glasses feature a 12MP camera.