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Meta launches cheaper smart glasses without Ray-Ban

Meta has introduced a new line of in-house AI smart glasses starting at $299. These glasses move away from Ray-Ban branding while maintaining a partnership with EssilorLuxottica. The lineup includes models designed with Kylie Jenner.

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What changed

Meta released its own branded AI glasses at a lower price point than the Ray-Ban Meta models.

Live updates

  1. Meta Launches Own-Brand AI Smart Glasses Starting at $299

    Meta has introduced a new line of in-house AI smart glasses starting at $299. These glasses move away from Ray-Ban branding while maintaining a partnership with EssilorLuxottica. The lineup includes models designed with Kylie Jenner.

    What's confirmed:

    • Meta announced new AI smart glasses starting at $299 on June 23, 2026.
    • The new glasses are designed in-house and do not feature Ray-Ban branding.
    • Meta is partnering with EssilorLuxottica to launch the glasses.
    • The lineup includes the Adventurer and Fury models.
    • One model was co-designed and voiced by Kylie Jenner.
    • The hardware features a 12MP camera, 3K video, and an 8-hour battery life.
    • The devices utilize Muse Spark AI.
    • The glasses include adjustable nosepads and temple tips.

    Still unconfirmed:

    • The glasses come in 26 different styles.
    • The glasses feature live translation.
    confidence 95%

  2. Meta Launches Own-Brand AI Smart Glasses Starting at $299

    Meta has introduced a new line of AI-powered smart glasses under its own brand. The devices are designed in-house and are more affordable than previous Ray-Ban Meta models. The company continues to partner with EssilorLuxottica for these wearables.

    What's confirmed:

    • The new Meta Glasses start at a price of $299.
    • The glasses are developed in partnership with EssilorLuxottica.
    • The product line includes the Adventurer and Fury models.
    • Meta has released a collaboration with Kylie Jenner.
    • The devices feature AI capabilities and are designed in-house.

    Still unconfirmed:

    • The glasses include a 12MP camera with 3K video, an 8-hour battery, and Muse Spark AI.
    • The glasses feature live translation and all-day battery life.
    • The lineup includes a Starfire Kylie Edition model.
    • The glasses include a compact folding case.
    confidence 95%