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Meta Thinks ‘Social Learning’ Can Fix Smart Glasses’ Privacy Problems

Meta has launched a new line of AI smart glasses starting at $299. The company is removing Ray-Ban branding from three new styles while maintaining a partnership with EssilorLuxottica. CTO Andrew Bosworth suggests public opinion will determine the privacy expectations for these wearables.

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What changed

Details emerged regarding the number of new styles and Meta's stance on public opinion regarding privacy.

Live updates

  1. Meta Shifts Branding and Privacy Strategy for AI Smart Glasses

    Meta has launched a new line of AI smart glasses starting at $299. The company is removing Ray-Ban branding from three new styles while maintaining a partnership with EssilorLuxottica. CTO Andrew Bosworth suggests public opinion will determine the privacy expectations for these wearables.

    What's confirmed:

    • Meta's new AI smart glasses start at $299.
    • The new lineup consists of three styles and none include the Ray-Ban name.
    • Meta continues to partner with EssilorLuxottica.
    • CTO Andrew Bosworth stated that privacy expectations for smart glasses will be decided in the court of public opinion.

    Still unconfirmed:

    • A Kylie Edition of the glasses may make covert recording and public surveillance easier due to discreet design.
    • The glasses are contributing to a new era of image-based sexual abuse.
    confidence 90%
  2. Meta Launches AI Smart Glasses Starting at $299

    Meta has introduced a new line of AI-powered smart glasses priced from $299. The company is moving away from Ray-Ban branding for these models while partnering with EssilorLuxottica. Meta believes social learning will resolve ongoing privacy concerns regarding the wearables.

    What's confirmed:

    • Meta's new AI-powered smart glasses start at $299.
    • The new smart glasses launch without Ray-Ban branding.
    • Meta is partnering with EssilorLuxottica to launch the glasses.
    • CTO Andrew Bosworth stated that privacy expectations for smart glasses will be determined by public opinion.

    Still unconfirmed:

    • Meta owns 82% of the market and has sold 7 million Ray-Ban smart glasses.
    • Women are being secretly filmed and lawsuits are mounting against the technology.
    • The company is facing competition from Google, Samsung, and Snap.
    confidence 90%