Microsoft offers MacBook Pro owners up to $1,000 to switch to Surface Laptop Ultra
Microsoft is offering MacBook Pro owners up to $1,000 in cash back, provided in addition to trade-in value, to encourage a switch to the new Surface Laptop Ultra. The laptop is priced at $2,599 and features Nvidia RTX Spark silicon designed for local AI performance. This aggressive promotion targets Apple's professional user base as Microsoft attempts to capture the AI laptop market with hardware described as an AI supercomputer in laptop form.
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- ✓ Microsoft is offering MacBook Pro owners up to $1,000 cash back on top of trade-in value to switch to the Surface Laptop Ultra.
- ✓ The Surface Laptop Ultra is priced at $2,599.
- ✓ The device uses Nvidia RTX Spark silicon to provide local AI performance.
- ✓ The Surface Laptop Ultra was unveiled at a San Francisco event featuring the CEOs of Microsoft and Nvidia.
What changed
Microsoft launched a cash-back incentive for MacBook Pro users to migrate to the Nvidia-powered Surface Laptop Ultra.
Live updates
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Microsoft offers MacBook Pro owners $1,000 to switch to Surface Laptop Ultra
Microsoft is offering MacBook Pro owners up to $1,000 in cash back, provided in addition to trade-in value, to encourage a switch to the new Surface Laptop Ultra. The laptop is priced at $2,599 and features Nvidia RTX Spark silicon designed for local AI performance. This aggressive promotion targets Apple's professional user base as Microsoft attempts to capture the AI laptop market with hardware described as an AI supercomputer in laptop form.
Why it matters
The Surface Laptop Ultra represents a strategic partnership between Microsoft and Nvidia to move AI processing from data centers to local hardware. It competes directly with the MacBook Pro's custom silicon. This move coincides with a broader push for hybrid intelligence in Windows PCs.
What is confirmed
- Microsoft is offering MacBook Pro owners up to $1,000 cash back on top of trade-in value to switch to the Surface Laptop Ultra.
- The Surface Laptop Ultra is priced at $2,599.
- The device uses Nvidia RTX Spark silicon to provide local AI performance.
- The Surface Laptop Ultra was unveiled at a San Francisco event featuring the CEOs of Microsoft and Nvidia.
Still unconfirmed
- Early reviews of the Surface Laptop Ultra question its software optimisation.
What to watch next
- Customer adoption rates following the $1,000 incentive program
- Further software updates to address early optimization concerns
- Competitor responses from Apple regarding professional AI laptop features
confidence 100%Sources used for this update (20)
- www.phonearena.com — Best Phone Deals: Daily Updated Offers on Samsung, Apple, Motorola, and More
- Reuters — Microsoft, Nvidia CEOs to unveil new AI laptop at San Francisco event
- Windows Blog — Building Windows for hybrid intelligence
- Yahoo Finance — Microsoft debuts Nvidia-powered Surface Laptop Ultra, as it aims for AI market
- The Verge — How Microsoft built its MacBook Pro competitor
- Windows Blog — Pre-order our most powerful Surface devices ever | Microsoft Devices Blog
- NVIDIA Blog — NVIDIA, Microsoft Kick Off a New Beginning for Windows PCs With RTX Spark and AI Agents
- CNBC — Microsoft to sell $2,599 Surface Laptop Ultra containing Nvidia AI chip
- Notebookcheck — Microsoft offers MacBook Pro owners up to $1,000 to switch to Surface Laptop Ultra
- Mashable — Microsoft's Surface Laptop Ultra is an AI supercomputer dressed as a laptop
- Barchart.com — Microsoft Is Taking AI Beyond the Data Center, But Its Surface Business Is Just a Small Piece of the Pie
- tech.yahoo.com — Microsoft will pay MacBook owners up to $1,000 to switch to ...
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