Microsoft will pay MacBook owners up to $1,000 to switch to Surface Laptop Ultra — and that's on top of trade-in value
Microsoft is offering up to $1,000 in cash back on top of standard trade-in value for MacBook Pro owners who purchase the new Surface Laptop Ultra. The promotion targets Apple users directly, aiming to convince them to adopt Microsoft's hardware. The Surface Laptop Ultra is priced at $2,599 and includes an Nvidia AI chip. While the promotion offers substantial financial incentives, specific terms, eligible Mac models, approval guidelines, timing restrictions, and location-based rules apply to the trade-in and cash-back program.
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- ✓ Microsoft is offering up to $1,000 cash back on top of trade-in value for MacBook Pro owners who switch to the Surface Laptop Ultra.
- ✓ The Surface Laptop Ultra is priced at $2,599 and contains an Nvidia AI chip.
What changed
Microsoft launched a promotional campaign offering MacBook Pro owners up to $1,000 in additional cash back alongside trade-in values toward the new Surface Laptop Ultra.
Live updates
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Microsoft Offers MacBook Owners up to $1,000 to Switch to Surface Laptop Ultra
Microsoft is offering up to $1,000 in cash back on top of standard trade-in value for MacBook Pro owners who purchase the new Surface Laptop Ultra. The promotion targets Apple users directly, aiming to convince them to adopt Microsoft's hardware. The Surface Laptop Ultra is priced at $2,599 and includes an Nvidia AI chip. While the promotion offers substantial financial incentives, specific terms, eligible Mac models, approval guidelines, timing restrictions, and location-based rules apply to the trade-in and cash-back program.
Why it matters
The aggressive trade-in promotion coincides with Microsoft releasing its new Nvidia-powered PCs featuring on-device artificial intelligence. This hardware rollout follows Apple's previous breakout successes in the laptop market. By offering steep financial incentives, Microsoft is attempting to capture market share from high-end laptop users.
What is confirmed
- Microsoft is offering up to $1,000 cash back on top of trade-in value for MacBook Pro owners who switch to the Surface Laptop Ultra.
- The Surface Laptop Ultra is priced at $2,599 and contains an Nvidia AI chip.
Still unconfirmed
- Approval, payout, timing, and location rules apply to the trade-in offer.
What to watch next
- Announcement of specific eligible MacBook Pro models and exact trade-in valuation tiers.
- Customer adoption rates and sales figures for the Surface Laptop Ultra following the promotion launch.
confidence 100%Sources used for this update (13)
- Windows Blog — Building Windows for hybrid intelligence
- Windows Blog — Pre-order our most powerful Surface devices ever | Microsoft Devices Blog
- NVIDIA Blog — NVIDIA, Microsoft Kick Off a New Beginning for Windows PCs With RTX Spark and AI Agents
- www.windowslatest.com — “Break up with your MacBook”: Microsoft bribes you with up to $1,000 extra to ditch Apple for its mos....
- Windows Central — Microsoft will pay MacBook owners up to $1,000 to switch to Surface Laptop Ultra — and that's on top of trade-in value
- CNBC — Microsoft to sell $2,599 Surface Laptop Ultra containing Nvidia AI chip
- The Information — Microsoft Debuts Nvidia-Powered PCs with On-Device AI, Following Apple’s Breakout Hit
- Microsoft — Bringing local models and sandboxed tools to Windows and GitHub Copilot
- 9to5Google — Why did it take so long for someone to make a magnetic USB-C port? [Video]
- tech.yahoo.com — Microsoft will pay MacBook owners up to $1,000 to switch to ...
- www.igeeksblog.com — Microsoft offers up to $1,000 for MacBook Pro trade-ins with ...
- tbreak.com — Microsoft Offers MacBook Owners $1,000 to Switch
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