https://www.live-feeds.com/feed/misinformation-about-sunscreen-is-spreading-on-tiktok-researchers-sayContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/misinformation-about-sunscreen-is-spreading-on-tiktok-researchers-sayhttps://www.live-feeds.com/feed/misinformation-about-sunscreen-is-spreading-on-tiktok-researchers-say#u17557Mon, 29 Jun 2026 16:26:40 +0000Most sunscreen content on TikTok promotes product use. However, a small number of videos spreading misinformation receive significantly higher engagement than evidence-based content. This trend has raised concerns among public health and skin cancer experts.What's confirmed:The vast majority of sunscreen content on TikTok promotes the use of sunscreen.Misleading sunscreen videos often generate higher engagement than evidence-based videos.Research on this trend was published in PLOS Digital Health.The study was conducted by researchers from University of Alberta, The University of British Colum https://www.live-feeds.com/feed/misinformation-about-sunscreen-is-spreading-on-tiktok-researchers-sayhttps://www.live-feeds.com/feed/misinformation-about-sunscreen-is-spreading-on-tiktok-researchers-say#u12672Thu, 25 Jun 2026 09:56:54 +0000Researchers found that most sunscreen-related TikToks promote product use, but a small minority spread misinformation. These critical videos generate significantly higher engagement in likes, shares, and comments than promotional content. This trend suggests that false claims about sunscreen attract disproportionate attention.What's confirmed:A study of 971 highly viewed TikToks using popular sunscreen hashtags found 86.8% of videos promoted sunscreen use.Videos containing only critiques of sunscreen showed significantly higher engagement in likes, shares, and comments compared to those promot