NASCAR, Rolling Stones team up for first-of-its-kind collaboration
NASCAR and the Rolling Stones have partnered for a collaboration celebrating performance and life on the road. The campaign coincides with the July 10 release of the band's new studio album, "Foreign Tongues". The partnership includes licensed merchandise, collector vinyl, and a custom show car listening lounge in Chicago.
What changed
NASCAR and the Rolling Stones announced a first-of-its-kind partnership featuring a custom listening lounge and merchandise.
Live updates
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NASCAR and Rolling Stones Announce Collaboration for New Album
confidence 100%NASCAR and the Rolling Stones have partnered for a collaboration celebrating performance and life on the road. The campaign coincides with the July 10 release of the band's new studio album, "Foreign Tongues". The partnership includes licensed merchandise, collector vinyl, and a custom show car listening lounge in Chicago.
What's confirmed:
- NASCAR and the Rolling Stones announced a first-of-its-kind collaboration on June 24, 2026.
- The collaboration launches ahead of the July 10 release of the Rolling Stones studio album "Foreign Tongues".
- The partnership features officially licensed merchandise and special-edition collector vinyl.
- A NASCAR show car transformed into a Rolling Stones listening lounge will visit Chicago locations before the Chicagoland Speedway race weekend.
- The collaboration includes original content and a fan experience in Chicago.