https://www.live-feeds.com/feed/netflix-amazon-and-youtube-form-d-c-lobbying-group-amid-backlash-over-cost-of-sports-on-streamingContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/netflix-amazon-and-youtube-form-d-c-lobbying-group-amid-backlash-over-cost-of-sports-on-streaminghttps://www.live-feeds.com/feed/netflix-amazon-and-youtube-form-d-c-lobbying-group-amid-backlash-over-cost-of-sports-on-streaming#u69885Wed, 16 Sep 2026 06:06:37 +0000Netflix, Amazon, and YouTube launched the Streaming Access and Choice Alliance on Monday. The Washington, D.C.-based lobbying group advocates for consumer choice in online content. The coalition forms as the federal government increases scrutiny regarding the migration of live sports from traditional television to streaming platforms. This shift has triggered public backlash over the rising costs of accessing sports content via streaming services. Market reactions to the announcement were mixed, with Netflix shares rising 4% while Amazon shares remained nearly flat.Why it mattersThe move comes