https://www.live-feeds.com/feed/netflix-content-chief-bela-bajaria-defines-event-strategy-as-streamer-eyes-more-live-sportsContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/netflix-content-chief-bela-bajaria-defines-event-strategy-as-streamer-eyes-more-live-sportshttps://www.live-feeds.com/feed/netflix-content-chief-bela-bajaria-defines-event-strategy-as-streamer-eyes-more-live-sports#u74867Fri, 18 Sep 2026 16:45:33 +0000Netflix is expanding its live sports strategy by focusing on "eventized" moments rather than traditional full-season broadcasting. Content chief Bela Bajaria confirmed the streamer is interested in men's World Cup rights and is pursuing international NFL games and FIFA Women's World Cup content. This shift signals a commitment to live streaming that draws from traditional TV formats to drive viewership. Despite these specific plans for sports expansion, the company's stock recently experienced a slip.Why it mattersThe move represents a strategic pivot toward high-impac