https://www.live-feeds.com/feed/netflix-stock-falls-as-executive-shake-up-aims-to-revive-viewership-growthContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/netflix-stock-falls-as-executive-shake-up-aims-to-revive-viewership-growthhttps://www.live-feeds.com/feed/netflix-stock-falls-as-executive-shake-up-aims-to-revive-viewership-growth#u137486Mon, 19 Oct 2026 22:15:55 +0000Netflix has replaced Chief Content Officer Bela Bajaria with former Disney TV Chair Peter Rice to revitalize viewership growth and engagement. The leadership change coincided with a 2.4% drop in stock price to $70.90 during premarket trading on Friday, October 16. This executive shift follows a broader downward trend for the company, with stock value decreasing more than 25% so far in 2026. The reorganization includes a workforce reduction as the company attempts to reverse slowing viewer engagement ahead of its third-quarter earnings report.Why it mattersThe appointment of a former Disney exe