https://www.live-feeds.com/feed/new-adtech-from-microsoft-would-interrupt-your-game-at-promoted-content-trigger-eventsContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/new-adtech-from-microsoft-would-interrupt-your-game-at-promoted-content-trigger-eventshttps://www.live-feeds.com/feed/new-adtech-from-microsoft-would-interrupt-your-game-at-promoted-content-trigger-events#u83145Fri, 25 Sep 2026 00:11:18 +0000Microsoft has patented a system to freeze games and insert advertisements during specific downtimes. The technology targets Promoted Content Trigger Events, which include loading screens, cutscenes, and the period following boss fights. Players who watch these commercials can earn credits for ad-free playtime. This system allows the company to monetize natural breaks in gameplay by injecting promotional content before the user returns to active play.Why it mattersThis development signals a shift toward integrated ad-tech within gaming ecosystems. By targeting non-interactive segments, Microsof