https://www.live-feeds.com/feed/new-athletic-director-brian-white-excited-about-unlimited-upside-at-virginia-techContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/new-athletic-director-brian-white-excited-about-unlimited-upside-at-virginia-techhttps://www.live-feeds.com/feed/new-athletic-director-brian-white-excited-about-unlimited-upside-at-virginia-tech#u24936Sat, 04 Jul 2026 21:01:26 +0000Virginia Tech named Brian White as vice president and director of athletics to replace retiring official Whit Babcock. White is expected to focus on revenue generation through Hokie Ventures. He has already begun staffing his administration.What's confirmed:Brian White is the new vice president and director of athletics at Virginia Tech.White replaces the retiring athletic director Whit Babcock.White announced Ryan Gottlieb as his first hire on Wednesday, July 1.The university intends for White to drive long-term growth and competitive success.Still unconfirmed:White was hired specifically to https://www.live-feeds.com/feed/new-athletic-director-brian-white-excited-about-unlimited-upside-at-virginia-techhttps://www.live-feeds.com/feed/new-athletic-director-brian-white-excited-about-unlimited-upside-at-virginia-tech#u16780Mon, 29 Jun 2026 04:26:10 +0000Virginia Tech appointed Brian White as its new Vice President and Director of Athletics. He replaces the retiring Whit Babcock. White is tasked with leading revenue growth through Hokie Ventures.What's confirmed:Brian White is the new Vice President and Director of Athletics at Virginia Tech.White succeeds the retiring Whit Babcock.White spoke to the media during an introductory press conference on June 24.The university established Hokie Ventures to help build revenue generation in athletics.Still unconfirmed:Brian White is the brother of Tennessee AD Danny White.James Franklin was hired as f