New electric car 'make or break for Jaguar'

Live updates

1. 1h ago

   Jaguar Unveils Big, Sleek Type 01 EV in High-Stakes Turnaround Bid

   Jaguar has formally unveiled its new Type 01 electric vehicle, dropping its previous pink branding for a big, sleek design and a whole new aesthetic. Described as a high-stakes bet and the brand's last shot at survival, the six-figure electric sedan carries a price tag of £120,000 in the UK and 165,000 euros for the Portuguese market. The launch event spanned multiple locations from New York to Florence, featuring displays in Times Square, Dumbo, and the Lower East Side. Order books for the luxury grand tourer are scheduled to open in early 2027.

   Why it matters

   The rollout of the Type 01 represents a critical juncture for Jaguar, carrying substantial weight for future jobs and investment. Industry observers view the radical new design and dramatically higher price point as a make or break moment for the automaker's survival. The vehicle introduces an entirely new visual direction after years of anticipation.

   What is confirmed

   • Jaguar unveiled the new Type 01 electric vehicle, featuring a big and sleek design that abandons its previous pink branding.
   • Prof David Bailey states that there is a lot riding on the Type 01 in terms of jobs and investment.
   • The new luxury grand tourer is priced at £120,000 for the UK and 165,000 euros for the Portugal market.
   • The vehicle launch took place across multiple cities including New York, with displays in Times Square, Dumbo, and the Lower East Side, as well as Florence.

   Still unconfirmed

   • Drivers are asking whether anyone will buy the new vehicle given its radical design shift and high price tag.

   What to watch next

   • The official opening of order books for the Type 01 electric grand tourer in early 2027.
   • Consumer reception and sales performance data following the market release.
   Sources used for this update (11)

   1. WSJ — Jaguar Ditches the Pink Branding in Unveil of Its Big, Sleek Type 01 EV
   2. BBC — New Type 01 electric car 'make or break' for Jaguar
   3. www.bbc.com — New Type 01 electric car 'make or break' for Jaguar
   4. CNN — Jaguar’s new electric car is a high-stakes bet on a whole new aesthetic
   5. Top Gear — 11 used Jaguars to buy if you don’t like the new Type 01 EV
   6. The Economist — Jaguar’s new car is its last shot at survival
   7. abcnews.com — Jaguar unveils 6-figure electric sedan it hopes marks a turnaround
   8. www.drivencarguide.co.nz — Jaguar finally reveals Type 01 EV: from New York to Florence - Driven Car Guide
   9. www.dailymail.com — Explosive leaked audio reveals Kimberly Guilfoyle bragged about two tycoons paying for her luxury lifestyle in return for favors... as she faces having to 'suffer conseque…
   10. www.express.co.uk — Jaguar breaks silence on new £120k car as drivers ask if ‘anyone will buy it' | Express.co.uk
   11. www.archyde.com — Jaguar prices Type 01 electric GT at 165,000 euros for Portugal market – Archyde
   confidence 100%