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● LIVE Updated 11d ago · 15 sources tracked

New Verizon plans and loyalty program announced with Austin Powers ad campaign

Verizon rolled out new flat-rate wireless plans starting at $30/month for new customers and $45/month for existing ones, paired with a loyalty program offering cash back and daily rewards. The company eliminated activation fees and debuted a marketing campaign featuring Austin Powers and Ugly Betty casts. Critics note past promotions often exclude current subscribers, raising questions about eligibility. Plans include unlimited data with perks but exclude some legacy fees. The loyalty program, called Shine, applies to all customers.

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What changed

Verizon introduced flat-rate plans at $30 (new customers) and $45 (existing), dropped activation fees, and launched the Shine loyalty program—unlike prior limited-time offers.

Live updates

  1. Verizon Launches Simplicity Plans, Loyalty Program with Austin Powers Ad Blitz

    Verizon rolled out new flat-rate wireless plans starting at $30/month for new customers and $45/month for existing ones, paired with a loyalty program offering cash back and daily rewards. The company eliminated activation fees and debuted a marketing campaign featuring Austin Powers and Ugly Betty casts. Critics note past promotions often exclude current subscribers, raising questions about eligibility. Plans include unlimited data with perks but exclude some legacy fees. The loyalty program, called Shine, applies to all customers.

    What's confirmed:

    • Verizon’s new Simplicity plan starts at $30 per month for new customers, with a flat $45/line rate for existing subscribers.
    • The carrier eliminated activation fees across all new wireless plans.
    • A loyalty program called Shine offers 3% cash back in Verizon Dollars and daily rewards for all customers, not just new ones.
    • Verizon’s marketing campaign features Austin Powers and Ugly Betty casts, including Mike Myers, Rob Lowe, Seth Green, and Mindy Sterling.
    • The new plans include top-tier network access with perks, though some legacy fees remain for non-simplified services.
    • Verizon One, a combined mobile and home bill plan, starts at $70/month.

    Still unconfirmed:

    • Some reports suggest past Verizon promotions were limited to new customers, raising doubts about whether existing subscribers can access the $30 rate.
    • Unconfirmed claims allege the loyalty program’s cash-back structure may exclude certain device upgrades or add-ons.
    confidence 93%