https://www.live-feeds.com/feed/new-york-city-will-ban-companies-from-setting-variable-pricesContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/new-york-city-will-ban-companies-from-setting-variable-priceshttps://www.live-feeds.com/feed/new-york-city-will-ban-companies-from-setting-variable-prices#u202580Sun, 15 Nov 2026 15:11:20 +0000New York City is set to ban companies from setting variable prices using personal data, following a legislative vote by the City Council. The new measure targets practices where businesses dynamically adjust checkout costs based on what an individual consumer might be willing to pay. Lawmakers advanced the legislation to protect shoppers from hidden checkout charges and personalized pricing algorithms. Meanwhile, business groups are actively lobbying state officials to alter the surveillance pricing bill before it takes full effect.Why it mattersDynamic or variable pricing models have increasi