https://www.live-feeds.com/feed/nike-ceo-may-have-just-admitted-the-company-went-too-woke-as-stock-hits-12-year-lowContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/nike-ceo-may-have-just-admitted-the-company-went-too-woke-as-stock-hits-12-year-lowhttps://www.live-feeds.com/feed/nike-ceo-may-have-just-admitted-the-company-went-too-woke-as-stock-hits-12-year-low#u110073Thu, 08 Oct 2026 08:21:59 +0000Nike shares have dropped to a 12-year low, trading at $33.87 per share and marking an 81% decline from the company's all-time peak. Chief Executive Officer Elliott Hill has initiated a brand reset, pivoting the sportswear giant back to core athletic performance and announcing plans for additional layoffs. The severe market downturn follows years of consumer fallout tied to politically charged marketing campaigns and social activism, including partnerships with divisive figures like Colin Kaepernick. Investors are closely monitoring Hill's turnaround strategy as ongoing struggles test