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● TRACKER Updated 13d ago Β· 35 sources tracked

Nike forgot that Republicans buy sneakers, too, and now it's getting booted from the S&P 100

Nike has been removed from the S&P 100 index after 18 years due to a sharp drop in share value and projections of falling revenue for the coming year. The stock price has fallen 81% from its all-time high. This decline follows politically charged marketing campaigns and a management turnaround effort that has lasted over two years. Financial institutions have downgraded the stock, and analysts suggest the company's situation may deteriorate further before improving.

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  • βœ“ Nike was removed from the S&P 100 index after 18 years.
  • βœ“ The company's stock price dropped 81% from its all-time high.
  • βœ“ Management has been attempting a turnaround for more than two years.
πŸ›‘οΈ Source Corroboration: 35 independent reporting domains (90% confidence) ⏱ Read time: ~2 min

What changed

The Motley Fool reports that conditions for Nike will likely worsen before they improve.

Live updates

  1. Nike exits S&P 100 as stock price plunges 81% from peak

    Nike has been removed from the S&P 100 index after 18 years due to a sharp drop in share value and projections of falling revenue for the coming year. The stock price has fallen 81% from its all-time high. This decline follows politically charged marketing campaigns and a management turnaround effort that has lasted over two years. Financial institutions have downgraded the stock, and analysts suggest the company's situation may deteriorate further before improving.

    Why it matters

    The S&P 100 tracks the largest companies in the US, and removal often signals a loss of market dominance. Nike's struggle reflects a conflict between its brand activism and its consumer base. The company now faces the dual challenge of restoring revenue and regaining investor confidence.

    What is confirmed

    • Nike was removed from the S&P 100 index after 18 years.
    • The company's stock price dropped 81% from its all-time high.
    • Management has been attempting a turnaround for more than two years.

    Still unconfirmed

    • Things are likely to get worse before they get better for Nike.

    What to watch next

    • Quarterly revenue reports to confirm the projected decline
    • Updates on institutional ownership transactions from 13F filings
    Sources used for this update (4)
    1. www.marketbeat.com β€” NIKE (NKE) Institutional Ownership 2026 $NKE - MarketBeat
    2. www.fool.com β€” Why Is Everyone Talking About Nike Stock? - The Motley Fool
    3. kicksfinder.com β€” Most Popular Sneakers 2026 - Kicksfinder
    4. www.marketbeat.com β€” SPGI News Today | Why did S&P Global stock go up today?
    confidence 90%
  2. Nike Stock Plummets 81% From All-Time High Amid Woke Backlash

    Nike's stock price has dropped 81% from its all-time high amid fallout from politically charged campaigns featuring Colin Kaepernick and others. The company was removed from the S&P 100 index after 18 years following a steep decline in share value and a warning of falling revenue for the next year. Major financial institutions have downgraded the stock as a management turnaround effort exceeds two years.

    Why it matters

    Nike's struggles reflect a significant shift in consumer sentiment, potentially driven by a perceived overemphasis on social and political activism. The company's removal from the S&P 100 index and downgraded stock ratings by major financial institutions highlight the severity of the situation. This development has significant implications for Nike's brand reputation and future revenue.

    What is confirmed

    • Nike stock has dropped 81% from its all-time high
    • The company was removed from the S&P 100 index after 18 years
    • Major financial institutions including J.P. Morgan, Bank of America, and Morgan Stanley have downgraded the stock

    Still unconfirmed

    • Nike CEO may have admitted the company went too woke

    What to watch next

    • Nike's future revenue projections
    • The company's response to consumer backlash
    • Upcoming earnings reports and stock ratings updates
    Sources used for this update (10)
    1. www.foxnews.com β€” Nike CEO may have just admitted the company went too woke as ...
    2. www.dailymail.com β€” Nike CEO hints sportswear went too woke as cratering stock price
    3. www.fool.com β€” Down 81% From Its All-Time High, Is Nike Stock a Generational ...
    4. finance.yahoo.com β€” S&P downgrades Nike to ’A’ as China weakness and turnaround ...
    5. noticias.foxnews.com β€” Nike CEO may have just admitted the company went too woke as ...
    6. www.allbranded.com β€” Luxury High-End Promotional Products with Your Branding
    7. crestline.com β€” High End Promotional Products: Luxury Corporate Gifts ...
    8. swag.com β€” The Best Luxury Corporate Gifts & High End Promotional Items
    9. ethixmerch.com β€” 10 Ideas for High-End and Luxury Company Promotional Items
    10. www.pinnaclepromotions.com β€” High End Corporate Gifts | Pinnacle Promotions
    confidence 90%
  3. Nike S&P 100 Exit Follows Revenue Warnings and Talent Loss

    Nike has been removed from the S&P 100 index after 18 years following a steep decline in share value and a warning of falling revenue for the next year. The company has seen its stock price drop between 75% and 78% since 2021. Major financial institutions including J.P. Morgan, Bank of America, and Morgan Stanley have downgraded the stock as a management turnaround effort exceeds two years. The brand also lost football star Kylian Mbappe to competitor On.

    Why it matters

    As the largest global supplier of athletic shoes and apparel, Nike's loss of blue chip status signals a decline in market prestige. The company continues to operate the Jordan and Converse brands from its Beaverton, Oregon headquarters. It remains a member of the S&P 500.

    What is confirmed

    • Nike was removed from the S&P 100 index after an 18-year tenure.
    • The company is the largest sportswear brand in the world.
    • Nike shares have fallen by 75% to 78% since 2021.

    Still unconfirmed

    • Nike's decline is the result of several self-inflicted mistakes.
    • The loss of S&P 100 status indicates the company's prestige and customer base are slipping.

    What to watch next

    • Official revenue reports for the coming year
    • Further updates on the two-year turnaround strategy
    • Additional analyst rating changes from major banks
    Sources used for this update (5)
    1. www.cityam.com β€” Nike: Shares fall, S&P 100 ejection and Mbappe out - City A.M.
    2. www.abc.net.au β€” Just can't do it? Nike falls off S&P 100 after 18 years
    3. www.sportico.com β€” Why Wall Street Is Restless for a Nike Turnaround
    4. rocketnews.com β€” What's gone wrong at Nike? How the world's sportswear giant ...
    5. finance.yahoo.com β€” What's gone wrong at Nike? How the world's sportswear giant ...
    confidence 90%
  4. Nike exits S&P 100 after $200 billion market-cap loss

    Nike has been removed from the S&P 100 index following an 18-year tenure. The removal follows a 39% drop in share value this year, which wiped out $200 billion in market capitalization. While the company remains in the S&P 500, management is currently implementing a turnaround strategy to stop the stock's decline. Based in Beaverton, Oregon, the company operates the Nike, Converse, and Jordan brands and remains the largest global supplier of athletic shoes and apparel.

    Why it matters

    The S&P 100 tracks the largest companies in the S&P 500, making this removal a signal of diminished market influence. Nike's fiscal 2022 revenue exceeded US$46 billion. The company was founded in 1964 as Blue Ribbon Sports before becoming Nike, Inc. in 1971.

    What is confirmed

    • Nike is headquartered near Beaverton, Oregon.
    • The company includes the Nike, Converse, and Jordan brands.
    • Nike was founded on January 25, 1964, as Blue Ribbon Sports.
    • The corporation officially became Nike, Inc. on May 30, 1971.
    • Nike reported revenue in excess of US$46 billion in its fiscal year 2022.

    What to watch next

    • Results of the management turnaround strategy
    • Changes to Nike's status in the S&P 500 index
    Sources used for this update (10)
    1. www.nike.com β€” Nike. Just Do It. Nike.com
    2. www.nike.com β€” USA. Nike.com
    3. www.nike.in β€” Nike. Just Do It. Nike IN
    4. about.nike.com β€” About Nike - The official website for NIKE, Inc., Converse and...
    5. about.nike.com β€” Welcome to NIKE, Inc. β€”
    6. www.nike.ae β€” Nike UAE Official Online Store - Shop Shoes, Clothing, Bags &...
    7. www.wbal.com β€” The Clay Travis and Buck Sexton Show
    8. www.nike.com β€” Men's Shoes, Clothing & Accessories. Nike.com
    9. en.wikipedia.org β€” Nike, Inc. - Wikipedia
    10. www.footlocker.com β€” Sneakers, Apparel & More | Foot Locker
    confidence 100%
  5. Nike Removed from S&P 100 Index Amid 39% Share Value Decline

    Nike has been dropped from the S&P 100 index after an 18-year tenure due to a 39% decline in share value this year, resulting in a $200 billion market-cap wipeout. The company's stock still remains part of the S&P 500. Nike's management is attempting to execute a turnaround strategy to reverse the stock's faltering performance.

    Why it matters

    The S&P 100 index consists of the largest and most stable companies in the US market. Nike's removal from this index reflects its significant decline in market value. The company's struggles may be attributed to various factors, including consumer boycotts and increased competition.

    What is confirmed

    • Nike's share value declined by 39% this year.
    • Nike was removed from the S&P 100 index after an 18-year tenure.
    • The company's market capitalization decreased by $200 billion.
    • Nike's stock remains part of the S&P 500 index.

    Still unconfirmed

    • Analyst predicts Nike stock could fall to $30 per share.

    What to watch next

    • Nike's fiscal Q1 results
    • Bank of America's further analysis on Nike's stock performance
    • October 1st stock performance
    Sources used for this update (4)
    1. www.youtube.com β€” Nike Lost $200 Billion. Here's Who Took It. - YouTube
    2. www.fool.com β€” Should You Buy Nike Stock Before Oct. 1? | The Motley Fool
    3. wwd.com β€” Analyst Predicts Nike Stock Could Fall to $30 After S&P 100 Drop
    4. www.wfmd.com β€” β€˜She-Hulk’ star slams Tom Selleck, Michael Jordan as ...
    confidence 90%
  6. Nike exits S&P 100 after market value drops $200 billion

    Nike has been removed from the S&P 100 index following a 39% decline in share value this year. The company saw a $200 billion market-cap wipeout, ending an 18-year tenure in the index. While the company has been dropped from the S&P 100, Nike has reassured its executives that the stock remains part of the S&P 500. Management is currently attempting to execute a turnaround strategy to reverse the stock's faltering performance.

    Why it matters

    The S&P 100 tracks the largest companies in the S&P 500. Removal from this index often reflects significant losses in market capitalization and investor confidence. Nike is currently fighting skepticism regarding its ability to regain growth.

    What is confirmed

    • Nike has been removed from the S&P 100 index.
    • Nike shares have tumbled 39% this year.
    • The company experienced a $200 billion market-cap wipeout.
    • Nike had been in the S&P 100 for 18 years.

    Still unconfirmed

    • The Nike CEO expresses growing confidence in turnaround efforts.

    What to watch next

    • Updates on the effectiveness of Elliott Hill's turnaround strategy
    • Quarterly earnings reports showing if stock declines stabilize
    • Official confirmation of S&P 500 status changes
    Sources used for this update (9)
    1. KGW β€” Nike falls out of S&P 100 as shares tumble 39% this year
    2. Fortune β€” Nike exits the S&P 100 after 18 years and a $200 billion market-cap wipeout
    3. WWD β€” Nike’s Elliott Hill Aims to Squash Scepticism Over Turnaround Strategy
    4. Fox News β€” Nike forgot that Republicans buy sneakers, too, and now it's getting booted from the S&P 100
    5. Bloomberg β€” Nike Reassures Executives That Its Stock Is Still in the S&P 500
    6. Yahoo Finance β€” Why Nike and Lululemon are struggling: 'A lot of surface area to defend'
    7. OregonLive.com β€” Nike CEO expresses β€˜growing confidence’ in turnaround effort as stock continues to falter
    8. Retail Dive β€” Nike, Simon Property Group dropped from S&P 100
    9. www.yahoo.com β€” Fact Check: FAKE Ad Featuring Sydney Sweeney In Nike Branding Is AI-Generated -- No Official Nike Campaign Exists
    confidence 90%
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