https://www.live-feeds.com/feed/nike-shares-tumble-after-weak-revenue-outlook-and-layoff-plans-underwayContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/nike-shares-tumble-after-weak-revenue-outlook-and-layoff-plans-underwayhttps://www.live-feeds.com/feed/nike-shares-tumble-after-weak-revenue-outlook-and-layoff-plans-underway#u102292Mon, 05 Oct 2026 10:36:26 +0000Nike shares plummeted ten percent following a weak revenue outlook and the announcement of sweeping layoff plans. The footwear giant reported a lower first-quarter revenue and projected a sales decline for the entire year, pushing its stock to its lowest level in thirteen years. This downturn also dragged down the stock prices of rival athletic brands including Lululemon, On, Under Armour, and Deckers Outdoor. The struggles are testing investor confidence in CEO Hill and the ongoing turnaround efforts at the company.Why it mattersThe steep market reaction highlights deep concerns over demand a