Nike stock drops as revenue falls short of estimates, China sales plunge again — Live Feedhttps://www.live-feeds.com/feed/nike-stock-drops-as-revenue-falls-short-of-estimates-china-sales-plunge-againContinuously updated, source-cited coverage. Nike stock drops as revenue falls short of estimateshttps://www.live-feeds.com/feed/nike-stock-drops-as-revenue-falls-short-of-estimates-china-sales-plunge-againhttps://www.live-feeds.com/feed/nike-stock-drops-as-revenue-falls-short-of-estimates-china-sales-plunge-again#u97397Sat, 03 Oct 2026 21:50:03 +0000Nike's stock fell 9-10% after reporting fiscal Q1 revenue that missed estimates, with weakness in China and plans to cut jobs. The sportswear giant's earnings per share beat expectations, but revenue was lower than forecast. Nike's struggles in China continue, with sales plunging again.Why it mattersNike's disappointing revenue and weak guidance signal more pain for the company. The sportswear giant is trying to turn around its business and regain growth in China. Nike's stock has been dropping, with a 10% decline after the earnings report.What is confirmedNike's