Nike warning hits stocks prices of Lululemon, On, Under Armour, and Hoka maker Deckers Outdoor — Live Feedhttps://www.live-feeds.com/feed/nike-warning-hits-stocks-prices-of-lululemon-on-under-armour-and-hoka-maker-deckers-outdoorContinuously updated, source-cited coverage. Nike Shares Drop 10% Amid Sales Decline and Restructuring Planshttps://www.live-feeds.com/feed/nike-warning-hits-stocks-prices-of-lululemon-on-under-armour-and-hoka-maker-deckers-outdoorhttps://www.live-feeds.com/feed/nike-warning-hits-stocks-prices-of-lululemon-on-under-armour-and-hoka-maker-deckers-outdoor#u104500Tue, 06 Oct 2026 00:21:20 +0000Nike shares fell 10% following a weak revenue outlook and a first-quarter revenue slip of 4%. The company projects a sales decline for the current year and has announced a restructuring plan including job cuts and $2.5 billion in cuts. This downturn has affected the stock prices of other athletic brands, including Lululemon, On, Under Armour, and Deckers Outdoor, the maker of Hoka. Investors are now questioning the effectiveness of CEO Hill's turnaround efforts as the recovery process takes longer than anticipated.Why it mattersNike is a dominant force in the global athletic apparel marke