https://www.live-feeds.com/feed/nike-warning-hits-stocks-prices-of-lululemon-on-under-armour-and-hoku-maker-deckers-outdoorContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/nike-warning-hits-stocks-prices-of-lululemon-on-under-armour-and-hoku-maker-deckers-outdoorhttps://www.live-feeds.com/feed/nike-warning-hits-stocks-prices-of-lululemon-on-under-armour-and-hoku-maker-deckers-outdoor#u99214Sun, 04 Oct 2026 15:31:41 +0000Nike shares dropped ten percent after the company posted declining revenue, announced restructuring plans, and issued a weak full-year outlook that missed analyst expectations. CEO Elliott Hill warned that sportswear demand will remain soft in the medium term, driven by excess inventory and discounting. This drop pushed Nike stock to its lowest level in thirteen years and triggered premarket losses for competitors including Lululemon, On, Under Armour, and Hoka maker Deckers Outdoor. Inflation and youth unemployment are also contributing to the broader sector downturn.Why it mattersThe sharp d