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<rss version="2.0"><channel><title>Nissan, Back in Red, Cuts Sales View on China Slump — Live Feed</title><link>https://www.live-feeds.com/feed/nissan-back-in-red-cuts-sales-view-on-china-slump</link><atom:link xmlns:atom="http://www.w3.org/2005/Atom" href="https://www.live-feeds.com/feed/nissan-back-in-red-cuts-sales-view-on-china-slump/rss.xml" rel="self" type="application/rss+xml"/><description>Continuously updated, source-cited coverage.</description>
<item><title>Nissan cuts sales forecast again as China slump deepens</title><link>https://www.live-feeds.com/feed/nissan-back-in-red-cuts-sales-view-on-china-slump</link><guid isPermaLink="false">https://www.live-feeds.com/feed/nissan-back-in-red-cuts-sales-view-on-china-slump#u201902</guid><pubDate>Sun, 15 Nov 2026 06:52:33 +0000</pubDate><description>Nissan has lowered its full-year global sales outlook for the second time this fiscal year, citing deteriorating demand in China where local EV rivals are eroding market share. The Japanese automaker posted a 96% plunge in quarterly operating profit but maintained its full-year profit target, signaling confidence in cost cuts and restructuring. CEO Makoto Uchida outlined a counteroffensive focused on new hybrid models and accelerated EV launches tailored for China. The company also confirmed plans to reduce gasoline-car production as the market shifts rapidly toward electrification.Why it matt</description></item>
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