https://www.live-feeds.com/feed/openai-tests-advertiser-sponsored-agents-expands-ai-tools-for-chatgpt-adsContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/openai-tests-advertiser-sponsored-agents-expands-ai-tools-for-chatgpt-adshttps://www.live-feeds.com/feed/openai-tests-advertiser-sponsored-agents-expands-ai-tools-for-chatgpt-ads#u74292Fri, 18 Sep 2026 09:11:37 +0000OpenAI is testing business-sponsored AI agents and rolling out new artificial intelligence tools for advertisers within ChatGPT. The sponsored agents feature allows users to launch a direct conversation with an advertiser-backed agent straight inside the ChatGPT interface after interacting with an ad. This approach shifts away from traditional digital advertising that sends traffic to external websites by keeping users inside a labeled, brand-funded chat. Early pilot partners for the new advertising format include Wayfair.Why it mattersThe company formalized its shift toward agent-mediated adv